BRAC Bank honours top bancassurance performers

BRAC Bank has recognised the top performers of its bancassurance campaign, "Fly Bangkok with Banca", conducted in strategic partnership with MetLife Bangladesh.

The campaign marked another milestone in BRAC Bank's expanding bancassurance journey, reflecting the bank's commitment to increasing insurance penetration through strong, customer-centric partnerships. The initiative highlighted effective collaboration between BRAC Bank and MetLife Bangladesh, while celebrating the contributions of frontline teams and individual performers who played a key role in promoting customer-focused insurance solutions.

The award ceremony was held on 8 January 2026 at a hotel in Dhaka. Tareq Refat Ullah Khan, Managing Director and CEO of BRAC Bank; Syed Abdul Momen, Additional Managing Director and Head of SME Banking of BRAC Bank; and Ala Ahmad, Managing Director and CEO of MetLife Bangladesh, along with other senior officials from both organisations, were present at the event. The winners were rewarded with air tickets to Bangkok.

Congratulating the award recipients, Tareq Refat Ullah Khan said, "The success of the 'Fly Bangkok with Banca' campaign reflects the dedication of our teams, their strong customer focus and the strategic partnership between BRAC Bank and MetLife Bangladesh. Recognising our performers motivates excellence and reinforces our commitment to delivering integrated banking and insurance solutions that create long-term value for our customers."

Ala Ahmad said, "Our partnership with BRAC Bank continues to play a vital role in expanding access to insurance solutions across Bangladesh. The 'Fly Bangkok with Banca' campaign demonstrates the strength of bancassurance in reaching customers with meaningful protection, while recognising the frontline teams whose efforts make this possible. We look forward to achieving more milestones in the coming year."

BRAC Bank continues to strengthen its bancassurance offerings by leveraging strategic partnerships, empowering its people and delivering accessible, value-added insurance solutions. Through its Astha App, customers can conveniently access a range of insurance products through a seamless digital journey, reinforcing the bank's commitment to inclusive and innovative financial services.