Berger Paints announces creative collaboration for exclusive Illusions range
Berger Paints Bangladesh Ltd has announced a creative collaboration with three of the country's most celebrated personalities Arnob, Aupee Karim, and Sarah Karim—who will co-create exclusive Illusions for Berger, the brand's premium textured painting service available through Berger Experience Zone outlets.
Rooted in the belief that creativity transcends disciplines, this collaboration brings together music, architecture, fashion, and visual art to reimagine how walls can express emotion, identity, and imagination. In partnership with Berger, the artists will develop bespoke Illusions inspired by their individual creative philosophies, translating their diverse artistic worlds into textured surface experiences through Berger Illusions.
Once developed, these artist-inspired Illusions will be showcased alongside Berger's signature Illusions range and made available nationwide—allowing homeowners across Bangladesh to experience celebrated creative imagination within their own living spaces.
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Commenting on the collaboration, Rupali Chowdhury, managing director of Berger Paints Bangladesh Ltd, said:
"Creativity thrives when different worlds come together. Through this collaboration, Berger Illusions becomes a platform where diverse artistic voices transform walls into expressive canvases—reaching homes across Bangladesh and redefining how walls are experienced."
The initiative reinforces Berger's commitment to innovation, craftsmanship, and creative collaboration—continuing its mission to transform interiors into meaningful expressions of art and individuality.
