Banglalink upgrades MyBL App with AI-powered customer experience

Banglalink, the country's leading digital operator, has upgraded its flagship MyBL App, introducing a smarter, more seamless interface designed to give customers greater control over their mobile experience.

The latest version aligns with Banglalink's digital-first strategy, bringing together over 20 self-service features—including SIM management, pack renewal, VoLTE activation, PayGo, Do Not Disturb, and Value-Added Service (VAS) control—into a single, integrated digital hub. The redesigned interface ensures smoother navigation and a more intuitive experience, allowing users to manage their mobile services anytime, anywhere.

The upgraded MyBL App now includes two AI-powered tools for enhanced user convenience. The AI Customer Support System enables instant solutions and real-time complaint tracking, while the AI Chatbot provides round-the-clock assistance on account details, offers, and troubleshooting.

For postpaid customers, MyBL offers intelligent pack recommendations, easy e-bill downloads, and an option to request security deposit adjustments—all aimed at simplifying account management and enhancing personalisation.

Taimur Rahman, Chief Corporate and Regulatory Affairs Officer of Banglalink, said:"The upgraded MyBL App reflects our continuous journey toward building a truly customer-first digital ecosystem. Our goal is to make digital self-care effortless, intelligent, and empowering for every Banglalink user. This new experience goes beyond convenience — it's about giving customers genuine control over their mobile world."

He added that under Banglalink's DO1440 vision, the company aims to ensure technology enhances people's lives instead of complicating them.

This upgrade further cements Banglalink's position as a leading enabler of Bangladesh's digital transformation.