Banglalink hosts 2024 winter fest with orange club partners
Banglalink's corporate office in Dhaka hosted the Orange Club Winter Fest last week, organised by the company's Loyalty and Partnership team.
The event brought together Orange Club partners to showcase exclusive offers and celebrate the spirit of collaboration.
The Winter Fest featured a wide range of offerings from Orange Club's loyalty partners across Lifestyle, Electronics, Fashion, Travel, and Food. Participating brands included Neofarmers, a renowned brand for contamination-free healthy food solutions; Gorur Ghash, a popular online fashion choice among youth; and Rise, a modern lifestyle clothing brand. Footwear brand Step highlighted their stylish catalogue, while UShop by Unilever showcased its leading FMCG platform. Walton presented its innovations in the electronics industry, and Apple Gadgets displayed a selection of premium devices. The event also featured Goofi World, a children's brand; Flormar Bangladesh, a prominent name in cosmetics; Meena Sweets, a brand known for quality confectionery; Kazi and Kazi Tea, the country's only internationally certified organic tea producer; and GoZayaan, a top online travel platform.
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In addition to exclusive discounts and offers, the two-day celebration included engaging activities, interactive games, and a special partner recognition session. A highlight of the event was a speech by Banglalink CEO Erik Aas, who expressed gratitude to the participating Orange Club partners for their contributions.
Rafiq Ahmed, Director of Customer Life Cycle Management at Banglalink, said, "Our Orange Club partners are integral to the success of the Orange Club Loyalty Program. Hosting them at the Winter Fest was an opportunity to recognise their contributions and strengthen our collaboration. We look forward to growing together and achieving even greater success as a united team."
The Orange Club partners expressed their appreciation for participating in the event, highlighting how valued and honoured they felt. Many expressed their eagerness to collaborate on future initiatives and participate in similar events to enhance their partnership with Banglalink further.
