Akij Cement launches ‘cement a lohar shakti’ campaign

AKIJ Cement, one of the country's leading and most trusted brands in the construction industry, has launched a new campaign titled 'Cement A Lohar Shakti' as it enters its 24th year.

A colourful programme was held at the capital's Radisson Blu Water Garden Hotel on Wednesday evening to celebrate the milestone and officially unveil the campaign. The initiative was inaugurated jointly by Faria Hossain, Chairperson of AKIJ Resource, and Sheikh Jasim Uddin, Managing Director.

Speaking at the event, Faria Hossain stated, 'This journey of 23 years is a source of pride and inspiration for us. AKIJ Cement is committed to providing high-quality products, prioritising the trust and confidence of our customers. Through this campaign, we aim to showcase the quality, durability, and technological excellence of our products in a fresh way. AKIJ Cement will play an even more important role in the country's infrastructure development in the future.'

Sheikh Jasim Uddin stated, 'AKIJ Cement has embarked on a successful journey. The unwavering cooperation, trust, and dedication of customers, distributors, engineers, and all partners are the foundation of our success. With everyone's support, AKIJ Cement has established itself as a reliable name in the construction industry. This campaign will further strengthen our strong position.'

Md Moshiur Rahman, Chief Executive Officer of AKIJ Cement; Mohammad Towfique Hasan, Chief Business Development Officer of AKIJ Resource; Mohammed Afsar Uddin, Chief People Officer; Sohanur Rahman Sohan, Deputy Chief Operating Officer; and Mostaq Ahmed, Chief Financial Officer of Building Materials, also spoke at the programme. Distributors, engineers, senior officials of various business units of AKIJ Resource, and other guests attended the event.