StanChart signs deal with LBC Media Entertainment Company

Standard Chartered Bank and LBC Media Entertainment Company (LBC), a concern of Agrani Holdings Group, have recently announced a partnership through which the bank's cardholders will enjoy preferential access to LBC's video streaming service.

Under this agreement, Standard Chartered Bank credit cardholders will enjoy the 14-month viewership by availing a 12-month subscription package, said a media release on Monday.

In addition, the bank's credit cardholders will enjoy double reward points while paying subscription fee under this promotion.

As a content distribution partner, Agrani Holdings Group hopes to expand its reach and business by entrusting the online streaming platform to telecom, internet providers, OEMs including set-top boxes and TV sets, and promote the brand in the country through marketing tie-ups.

LBC has recently launched Addatimes and Eros, popular entertainment over-the-top (OTT) platforms and web channels featuring original web series and short films in Bangladesh.

Tawfique Imam, head of credit card, personal loan (CCPL) and corporate partnerships, Standard Chartered Bank said, "The media consumption patterns, which were already evolving, are now changing faster than ever." 

"Through this partnership with LBC, we are continuing to build an ecosystem of products and services that caters to the digital lifestyle of our customers with curated experiences," he added.

Omar Faruque, head of operation and sales of LBC said, "Our group has over the years, earned the reputation of rapidly developing strategic business environments with a strong understanding of local culture. Partnership with Standard Chartered Bank will enhance the opportunity of reaching out to a bigger audience in delivering Video-On-Demand service across the country."