Northern University to organise e-World Marketing Summit 2020

Father of Modern Marketing and Marketing Guru, Professor Philip Kotler's e-World Marketing Summit 2020 will be held on 06 & 07 November 2020. The Summit will be introducing novelties and attractions in every stage like never before. In the Covid-19 situation, the 'World Marketing Summit 2020' has been announced as the 'Electronic World Marketing Summit 2020'. So, this summit will totally be online based. This virtual is the most popular platform in the current world. However, the Summit will be jointly organized by Northern University Bangladesh (NUB) and Kotler Impact, Inc. 

The program will start on 06 November 2020 at 6:00 am Bangladesh time. Experts from Japan, Germany, Italy, Canada, Austria, Brazil, England, Malaysia, Singapore, Hong Kong, Indonesia, India, Pakistan, Turkey, Saudi Arabia and France will be present and present their research findings. 

One of the major goals of this summit is to bring together millions of viewers in a single platform and give them valuable knowledge of global market. This is the first time in the history that such a large World Marketing Summit 2020 is going to be held, where viewers will be attend from 104 countries as well as 80 plus national and international speakers who will talk about different aspects/topics of marketing. 

Students, teachers, researchers and clubs from about 60 companies of Bangladesh as well as the top multinational companies and corporate bodies of the country will be participating in the Summit. In Bangladesh Chapter, Meghna Group of Industries, Nestle Bangladesh, Bank Asia, ACI, Symphony and Sonali Bank are sponsors of the Summit. 

Topics to be discussed and analysed at this summit are New Product Development, Pricing Advertising, Digital Marketing, B2B Marketing, Consumer Packaged Goods, Sociopreneurship, E-Commerce, High Tech Marketing, Value Creation, Selling on-line, Simplifying Startup fund raising, E-Retailing, Digital Transformation, Marketech, Entrepreneurship, Management of Technology, Start-ups marketing & selling, Phronetic Leadership, Innovation, GIG Economy, Blockchain, Social Marketing, Online Negotiations, Concept Marketing, Internet of Things, Simplifying Startup fund raising, Market Segmentation, Digital Selling, Customer Data Management, Content Development and Management, Public Relations, Behavioral Analytics and so on. 

Prominent marketing leaders, managers, directors, teachers, students and marketing professionals of Bangladesh will be able to participate in the program. Teachers, researchers, corporate personalities who aim for higher education and MPhil or PhD levels will get the opportunity to get admission into the best universities of the world from Bangladesh Institute of International Higher Studies (BIIHS) of Northern University Bangladesh. There is also an e-certificate signed by Philip Cutler for the participants.
Advisor and Chief Petron of WMS in Bangladesh Chapter and Chairman, Northern University Bangladesh Trust Professor Dr. Abu Yusuf Abdullah said, the summit will help in promoting Bangladesh economic, prosperity and image in the world, as well as it will bring together entrepreneurs from around the world to alleviate poverty, improve business, health and environment of the country. 

Advisor of WMS in Bangladesh Chapter, NUB Vice Chancellor and former Director of IBA Prof. Dr. Anwar Hossain said that corporate sectors of Bangladesh will able to participate in this summit that is really an opportunity for the Bangladeshi companies. 

The World Marketing Summit (WMS) is an independent global organisation, headquartered in Toronto, Canada. It was founded in 2011 by Prof. Philip Kotler, the Father of Modern Marketing. It aims to initiate global movements through discussion among global thought leaders to discuss the most pressing issues faced by the world, including marketing, business and economics to help people from poverty, to promote businesses and to work on health and environmental issues. WMS works in different continents including Europe, North America and Asia, besides plans to expand its projects in Africa.