India announces financial assistance scheme to help exporters market their products
India's total exports of goods and services last year were estimated at 825 billion USD and the same in FY 26 is likely to be around 850 billion USD.
India today announced the launch of a Rs 4,531 crore market access support for exporters, who are battling steep tariffs by the US, under which financial support will be provided to participate in activities such as international fairs and exhibitions.
The measure, a part of the Rs 25,060-crore export promotion mission, is aimed at helping exporters at a time when they are facing a steep 50 per cent tariff by the US.
India's total exports of goods and services last year were estimated at 825 billion USD and the same in FY 26 is likely to be around 850 billion USD, according to private think-tank Global Trade Research Initiative.
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Market access support, said the Commerce and Industry Ministry in a statement, is under the Export Promotion Mission (EPM), a flagship initiative of the government announced on November 12, 2025, aimed at strengthening international market access for Indian exporters, particularly MSMEs, first-time exporters and firms from priority sectors.
The Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry of MSME and Ministry of Finance in coordination with Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards and other industry associations. The market access scheme focuses on improving buyer connect and enhancing India's presence in global markets through structured and outcome-oriented market access interventions.
Under the market access support Intervention, structured financial and institutional support will be provided for activities including buyer-seller meets, participation in international trade fairs and exhibitions, mega reverse buyer-seller meets organised in India and trade delegations to priority and emerging export markets.
A forward-looking three-to-five-year calendar of major market access events will be prepared and approved in advance, enabling exporters and organising agencies to plan participation well ahead of time and ensuring continuity of market development efforts.
A minimum participation of 35 percent MSMEs has been mandated for supported events, with special prioritisation being accorded to new geographies and smaller markets to encourage export diversification. The delegation size has been benchmarked at a minimum of 50 participants, with flexibility provided based on market conditions and strategic relevance.
Small exporters with export turnover of up to Rs 75 lakh in the preceding year will be provided partial airfare support to encourage participation by new and small exporters.
Mandatory online feedback mechanisms will be instituted for exporters participating in each supported event, covering parameters such as buyer quality, business leads generated and market relevance.
Additional digital tools for exporter follow-up and market intelligence integration will be rolled out in phases to strengthen outcome measurement.
