Adidas under fire over campaign featuring Israeli soldier who lost leg in Gaza war
Adidas is facing growing boycott calls after featuring Israeli soldier Shaliv Biton in its global "Single Shoe" campaign. Pro-Palestine activists have criticised the sportswear brand over Biton's military involvement in Gaza and contrasted the campaign with the growing number of Palestinian amputees. The controversy has also renewed attention on Gaza's medical crisis, including the impact on children and limited access to prosthetic care.
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