ISHO makes Bangladeshi furniture speak a global language

At ISHO, our journey began with a belief that Bangladesh could create design, not just copy it. We were prepared for this vision from day one. ISHO was built on the foundation of design, innovation, and quality, never imitation. When we started, the market largely revolved around imported designs and outsourced ideas. But our early investments in in-house R&D, digital integration, and vertical manufacturing set us apart. They allowed us to think ahead, build ahead, and most importantly, stay ahead. Today, these very foundations have helped us not just adapt to change but actively shape Bangladesh's transition from an import-reliant market to one that exports design leadership.

From the start, we realised that good design is meaningless without quality and consistency. That's why we've built an ecosystem where everything—from sourcing to production—is managed under one roof. It's not simply about efficiency; it's about accountability. Every product that leaves our factory represents an integrated process where design, materials, and craftsmanship converge. This level of control allows us to maintain strict quality standards and cost discipline. Through smart cost engineering and the use of technology in our operations, we've made it possible for people to experience world-class design at local prices—a balance that very few in the industry have been able to achieve.

Our collections are a dialogue between heritage and modernity. We've drawn from the soul of Bangladeshi craftsmanship—whether it's jamdani-inspired textures or locally made materials—and reinterpreted them for a global audience. Our collaboration with FICO at Milan Design Week, for instance, wasn't just about showcasing furniture; it was about representing Bangladesh's creative identity on an international stage. I take great pride in knowing that our work demonstrates that Bangladeshi design can compete—and inspire—at the highest level.

Equally important to us is the next generation of designers. The future of design depends on minds that are curious, bold, and connected to context. That's why we invest in exposure trips, workshops, and data-driven design programmes to help young designers think beyond aesthetics—towards purpose, usability, and emotion. Design must respond to how people live, work, and dream; that's where its true relevance lies.

Yet, our progress is sometimes slowed by systemic challenges. Raw material import barriers, limited certification opportunities, and the absence of international-grade testing facilities remain major hurdles. Although our factory adheres to global standards, the lack of certified local wood and streamlined import systems adds unnecessary complexity. To truly compete internationally, Bangladesh must establish FSC-certified wood sources and create testing infrastructure that aligns with international expectations. Encouragingly, recent discussions at the policy level suggest that change is coming. When these changes take root, I believe Bangladesh's furniture industry will be able to unleash its full global potential.

Sustainability is another cornerstone of who we are. It's not something we add at the end—it's built into every design and every decision. We follow circular production practices to minimise waste and maximise reuse, and our FSC certification ensures that the materials we use are responsibly sourced. But sustainability isn't just about the environment—it's also about people. Ergonomics, comfort, and emotional connection are all part of responsible design. Every piece we create reflects the belief that beauty and responsibility must coexist.

Looking ahead, I am deeply optimistic. Bangladesh is steadily positioning itself as a regional furniture hub. The combination of design talent, local craftsmanship, and manufacturing scale gives us a unique edge. We're learning from global benchmarks set by countries like Vietnam and Malaysia, but we're also carving our own identity—one defined by creativity, ethics, and innovation.

At ISHO, we see furniture not just as objects, but as expressions of how people live and aspire to live. Our mission is to make design a part of everyday life in Bangladesh, while showcasing to the world that great design can come from Dhaka as much as from Copenhagen or Milan. The future of design in Bangladesh is bright—and we're proud to be helping shape it.