Gree turns up the tech to beat the heat

As someone deeply involved in the air conditioner industry in Bangladesh, I have watched the market evolve rapidly over the past few years. What was once considered a luxury is now becoming a necessity for many households and commercial spaces. 

By 2025, the air conditioner market in Bangladesh is expected to generate Tk3,000 to Tk3,500 crore, with a robust annual growth rate of 10 to 12%. Much of this growth is fueled by increasing urbanisation, climate change, and the rising demand for energy-efficient, technologically advanced cooling solutions. 

And when we talk about energy efficiency and innovation, Gree always stands out.

Gree has remained the undisputed leader in the global air conditioning industry for the last 19 consecutive years, and our position in Bangladesh is no different. We have been the top brand in the country's electronics market for 27 years, and that's not just a statistic—it's a reflection of consumer trust, product reliability, and the consistent delivery of value. 

Recognition, such as being awarded the Superbrand status in Bangladesh, is a testament to that legacy.

So, what sets Gree apart in a market flooded with various options? The answer lies in our commitment to innovation and the needs of the modern consumer. Gree air conditioners are equipped with features that not only enhance comfort but also promote healthier living. 

From efficient cold plasma technology that ensures cleaner air to Wi-Fi-enabled intelligent controls, our ACs redefine what it means to be "smart." Features like 60-second fast cooling, 3D airflow, self-cleaning, and environmentally friendly R32 gas all contribute to a product that is both user- and planet-friendly.

Gree factory located in Sonargaon, showcasing state-of-the-art manufacturing facilities. Photo: Collected

One of our most groundbreaking innovations is the solar-powered air conditioning system, which will soon be available in Bangladesh. This new system utilises photovoltaic panels to run cooling units, dramatically reducing electricity costs and offering a sustainable alternative in a country where energy conservation is becoming increasingly vital. 

Our proprietary G-Boost inverter compressor can cut energy use by up to 60% compared to traditional models. And uniquely, our inverter outdoor units can operate in extreme temperatures—up to 65°C—far above the average capacity of most ACs.

For consumers, understanding the difference between inverter and non-inverter technology is critical. Inverter ACs, like the ones we offer, use variable-speed compressors that adapt to cooling needs, making them more energy-efficient, quieter, and longer-lasting. It's no wonder that informed customers in Bangladesh are increasingly choosing inverter models for their homes and offices.

Customer satisfaction remains central to everything we do. Today's consumers are informed, digitally savvy, and demand international standards at reasonable prices. Thanks to our local manufacturing capabilities, we can deliver exactly that. 

Our after-sales service includes a 10-year warranty on inverter compressors, five years on non-inverter compressors, and one year of free servicing, ensuring peace of mind long after the purchase is made.

Of course, none of this would be possible without supportive government policies. We applaud the Bangladeshi government's initiatives to boost local electronics manufacturing through VAT and duty exemptions. 

However, for long-term growth and global competitiveness, these benefits need to be extended over a 7 to 10-year horizon. Stable pricing policies on gas, electricity, and fuel, along with lower interest rates, will also be vital in keeping production costs manageable and investment attractive. 

Bangladesh has the potential to make its electronics sector as export-driven as the RMG industry, but only with consistent, long-term support.

At Gree, we're not just selling air conditioners—we're creating a smarter, more energy-efficient future. And we're proud to be doing it right here in Bangladesh.