Elite Paint: A legacy of innovation in Bangladesh’s paint industry
With a legacy spanning three generations, Elite Paint blends tradition with innovation, offering a wide spectrum of high-performance paints and construction chemicals designed to meet Bangladesh’s unique climate and infrastructure needs
With a legacy spanning more than 72 years, Elite Paint & Chemical Industries Ltd stands as a true pioneer and innovator in Bangladesh's paint sector. Since its foundation, the company has combined deep-rooted experience with cutting-edge technology to serve both decorative and industrial markets, always committed to quality, integrity, and continuous advancement.
Founded in 1952 by visionary entrepreneur Serajuddin Ahmed in Chattogram, Elite Paint proudly holds the title of Bangladesh's very first paint company. What started humbly with a small chemical mixer has, over three generations, evolved into a nationwide leader in the coatings industry, consistently pushing the boundaries of innovation.
Driving innovation through research & development
Elite Paint's advanced R&D lab drives its success, enabling constant innovation and global-quality products. Led by expert chemists, it has delivered industry-first, eco-friendly, and high-performance solutions.
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A comprehensive product portfolio
Elite Paint offers a broad and integrated range of products designed to meet the evolving needs of Bangladesh's construction, industrial, and marine sectors. Their portfolio is crafted to deliver both aesthetic beauty and long-lasting durability across diverse applications:
- Decorative paints: Featuring popular lines such as Plastic Emulsion and Silk Deluxe, enhanced by the Colour Fest range, which offers over 1,050 shades in various finishes to suit any style.
- Industrial paints: High-performance coatings tailored for factories, infrastructure, metal structures, and harsh environments that demand durability and chemical resistance.
- Marine coatings: Specialised protective paints for ships, offshore platforms, and port infrastructure—now further strengthened through an exclusive partnership with Transocean Coatings.
- Construction chemicals: Advanced solutions including waterproofing systems, tile adhesives, concrete admixtures, and Bangladesh's first VOC-free admixture, "Super Strength," designed to boost structural longevity and sustainability.
- Elite Care: Building the Future with Advanced Construction Solutions
Elite Care, the construction chemical wing of Elite Paint, offers high-performance solutions that speed up projects while boosting strength, durability, and sustainability. From foundation to finish, its products enhance structural integrity and extend the lifespan of homes, buildings, and infrastructure.
Why choose Elite Care?
- VOC-free & eco-friendly: Safer for users and the environment, aligning with global green building standards.
- Engineered for Bangladesh's climate: Formulated to withstand local humidity, salinity, and seasonal variations for lasting performance.
- Expert technical support: Offering application guidance, site consultations, and real-time problem-solving to optimise results.
- Versatile across project types: Suitable for residential, commercial, and large-scale infrastructure developments.
Revolutionising interior aesthetics: Lotus Silk ambient shine
Lotus Silk Ambient Shine is more than just paint—it's an experience. This premium luxury paint blends aesthetic elegance with advanced performance to transform ordinary walls into stunning masterpieces.
Its signature "Lotus Effect" mimics nature's self-cleaning ability, actively repelling dust and water to keep walls cleaner for longer and reduce maintenance. Key features include:
- High Sheen super wash technology: Delivers a radiant, smooth finish that's easy to clean, keeping surfaces vibrant and fresh.
- Stain guard technology: Protects against everyday stains, preserving pristine walls for years.
Bringing global-standard marine and protective coatings to Bangladesh
Elite Paint has partnered with Transocean Coatings, a global leader in marine and protective solutions, marking a milestone for Bangladesh's coatings industry. Founded in the Netherlands in 1959, Transocean operates in over 70 countries and is known for its durable, certified coatings for marine, offshore, and industrial use.
A milestone partnership
On 4 December 2021, Elite Paint became the exclusive manufacturer of 250 class-certified Transocean coatings in Bangladesh. This partnership brings globally certified marine and industrial coatings to the local market, blending international standards with local expertise. It strengthens Elite Paint's portfolio, reinforces its leadership, and boosts the country's coatings industry.
