World Cup trophy to arrive in style in bespoke Louis Vuitton trunk
The interior is lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA.
The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke Louis Vuitton trunk, with the French luxury fashion house once again entrusted with designing the carry case for the most coveted prize in soccer.
The trunk features a golden V for "Victory" and "Vuitton" across the front, with the brand's recognisable monogram pattern and gold-plated brass corner protectors.
The interior is lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA.
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It is the fifth successive occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018, and 2022 tournaments.
"For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together," Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.
Luxury brands have long staked out their territory in professional sports, with Tiffany & Co. crafting the prize awarded to the Super Bowl champion—now known as the Vince Lombardi Trophy—since the first edition in 1967.
Louis Vuitton also crafts bespoke luxury trophy trunks for major Grand Prix circuits under a 10-year deal with Formula 1.
But there is only one trophy for the quadrennial global showpiece—the prize typically resides at the FIFA Museum in Zurich—making the chance to design its bespoke luggage a particular honor.
