Concerns raised over BCB's BPL T20 consultancy tender process
Concerns have been raised over several aspects of the tender process, particularly the timeline and complexity of requirements.
The Bangladesh Cricket Board (BCB) has issued a call for Expressions of Interest (EOI) to appoint a sports marketing consultancy firm for the Bangladesh Premier League (BPL) T20 Tournament. The objective is to enhance the commercial value, global competitiveness, and brand strength of the BPL through strategic marketing and advisory services.
The scope of work outlined in the EOI includes commercial structuring, franchise development, media rights packaging, sponsorship acquisition, fan engagement, and ensuring compliance with the Asian Cricket Council (ACC) and International Cricket Council (ICC) guidelines.
However, concerns have been raised over several aspects of the tender process, particularly the timeline and complexity of requirements. The EOI was published on 10 July 2025, with the deadline for submission set for 26 July 2025—allowing just over two weeks for interested firms to respond.
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Observers note that this period may be insufficient for top-tier international consultancy firms to evaluate the opportunity, form necessary joint ventures or consortiums, and prepare comprehensive submissions. Global firms typically require at least a month to participate in tenders of this scope and scale.
The tender also outlines a broad and ambitious set of deliverables spanning media buying, franchise operations, financial planning, brand activation, and digital engagement. Questions have been raised about the feasibility of managing such a wide range of responsibilities within a single engagement, especially under the constraints of a short timeline.
Additionally, it remains unclear how the scope and structure of the tender were developed and by whom. The lack of transparency around these elements has led to further uncertainty.
According to the EOI document, shortlisted firms will be invited for presentations on 30–31 July 2025, with the final appointment expected by 6 August 2025. The selected firm will be engaged for a multi-year term, subject to satisfactory performance and mutual agreement.
