Dua Lipa Joins Frame as co-founder

Global pop star Dua Lipa is expanding her portfolio beyond music, stepping into the fitness industry as cofounder and chief creative officer of Frame Fitness, an at-home reformer pilates venture.

Frame offers a compact version of the popular reformer machine, complete with a screen for streaming classes on demand. Lipa, a long-time devotee of pilates, was the first person in Europe to install a Frame reformer at home.

 "I love that I can wake up, roll out of bed, and get right to it on the reformer," she said to Vogue, praising the workout for delivering instant results and helping her maintain strength during her demanding schedule.

Currently on a grueling 37-city world tour filled with high-energy performances, Lipa highlighted how pilates supports her stamina on stage. 

"I'm in heels all the time, so my core is incredibly important. A strong core means a strong back, and that's what keeps me going when I'm dancing for hours," she explained.

Frame positions itself as a stylish, accessible way to bring studio workouts home, aligning with Lipa's philosophy of balancing discipline with fun. "Don't overthink it," she noted. "You get a good playlist, a cute Pilates look, and it clears your mind."