EU envoy stresses focus on sustainable apparel manufacturing

Charles Whiteley, ambassador and head of the Delegation of the European Union to Bangladesh, stressed the need to focus on sustainable apparel manufacturing as future consumers are ready for the prices.

"Sustainability has become a global imperative, affecting all players in the apparel industry," he said while addressing a programme on Sustainable Apparel Forum 2024 in the city yesterday.

The diplomat said an EU study found interesting findings that correlate with the anticipation of consumer interest in protecting the environment, even in the face of price barriers.

Referring to the study, he said the younger generation from well-off countries is more likely to be willing to pay for products made in an environmentally and socially compliant way.

"The markets will change if consumers become more dominant in the EU and other markets; that's our future," he added.

Salman Fazlur Rahman, Private Industry and Investment Adviser to the prime minister, was present as the chief guest at the opening session of the event.

"According to the recent survey, it showed that 21% of EU citizens are deemed to be at risk of poverty and social exclusion. That is something to factor in when you look at EU markets, and hopefully, that picture will improve," said Charles Whiteley.

"Looking at the EU, it's a regular survey to understand EU citizens on different issues. They found that a majority of people in EU countries say that protecting the environment is important, and the most effective way to address environmental problems is to change the way we consume. It's a desirable goal."

He said Bangladesh's garment sector has made remarkable progress in recent years, particularly in safety and environmental standards. The proliferation of green buildings and increased social and environmental awareness among suppliers are encouraging signs. There are green benefits to responsible investment.

He mentioned that although labour rights have improved since the Rana Plaza collapse, violations still occur, and more work needs to be done for GSP+ after 2029.

Tuomo Poutiainen, country director for the International Labour Organisation, said the RMG industry continues to pave the way for sustainable development and good labour practices in Bangladesh.

"The importance of creating safe and dignified working conditions for all workers is paramount. Decent work is fundamental to sustainable development," he said.

"By prioritising fair wages, safe working environments, and opportunities for career advancement, we can ensure the well-being of workers and the long-term success of the industry," he added.

Salman F Rahman emphasised the industry's critical role in the country's economic growth and underscored the importance of continuous innovation and sustainable practices.

"The apparel industry is pivotal to Bangladesh's economic growth and development. However, to sustain this momentum, we must prioritise sustainability and ethical practices," he said.

Miran Ali, vice president of the Bangladesh Garment Manufacturers and Exporters Association, stressed the need for sustainability to remain competitive in the global market.

"Sustainability is not just a moral imperative; it's also a business imperative. By adopting eco-friendly practices and ethical standards, we can enhance our competitiveness and secure a prosperous future for the industry," he added.

Fazlee Shamim Ehsan, vice-president of the Bangladesh Knitwear Manufacturers and Exporters Association, said Bangladesh is the global champion in green garment factories, and the sector is on the right path now.

However, not only international clothing retailers and brands but also end consumers should pay more for the garment items sourced from the country to show responsible business behaviour, he added.

"Through collaboration and innovation, we're shaping a future where sustainability and competitiveness go hand in hand in Bangladesh's apparel industry," said Mostafiz Uddin, founder and CEO of Bangladesh Apparel Exchange.

The Bangladesh Apparel Exchange, in partnership with ILO-IFC Better Work Bangladesh and in collaboration with GIZ and WaterAid, organised the Sustainable Apparel Forum 2024.