Why everyone is obsessed with Hathazari’s red chilli | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Why everyone is obsessed with Hathazari’s red chilli

Farmers believe that red chillies are produced in such large quantities because of the fertility of the soil on the banks of the Halda River. The soil, water and weather influence the sweetness of chillies
Why everyone is obsessed with Hathazari’s red chilli

Panorama

Asma Sultana Prova
21 August, 2023, 09:25 am
Last modified: 21 August, 2023, 02:46 pm

Related News

  • Green chilli price jumps by Tk100 per kg overnight in Satkhira
  • Green chilli hottest ever at Tk800-1,000 a kg
  • Red chillies rule Mollarhat market in Shariatpur
  • People are buying fewer chillies as the price is high
  • Bangladesh imports chillies from India through its South Central Railway

Why everyone is obsessed with Hathazari’s red chilli

Farmers believe that red chillies are produced in such large quantities because of the fertility of the soil on the banks of the Halda River. The soil, water and weather influence the sweetness of chillies

Asma Sultana Prova
21 August, 2023, 09:25 am
Last modified: 21 August, 2023, 02:46 pm

Red chillies, Halda chillies, Sweet chillies! There are various names for the famous chilli of Hathazari from Chittagong. But how are chillies sweet again? Chillies that taste less spicy and have a sweet aroma – popularly known as sweet chillies – can be easily pickled and eaten raw or dry.

"This chilli is so red that it feels like the meat or vegetables cooked with it will taste like fire! But when you start eating it, this delusion disappears. Besides adding flavour, these chillies make cooked vegetables look nicer. The difference is in the smell, colour and flavour,"  said Kumro Taz, a young female entrepreneur who runs a business selling various items, including Hathajari chilli.

Over some 7,500 years ago, chillies were used in America, but the use of chillies started in the Indian subcontinent at the hands of the Portuguese. Over time, Bangalis have adopted it as their own. Chilli is a staple ingredient in every household in this subcontinent. 

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

According to any Bangali, chilli is the only food that can effortlessly elevate the taste of a dish from mediocre to stupendously good.

Harvest in the time of summer 

These chillies are typically planted in the months of Kartik and Agrahayan, and mature in the months of Baishakh and Jaishtha.

Where do so many chillies go? "These chillies are in great demand. When we bring them to the market, they are purchased in bulk by many people from various companies. This results in a quick sell-out of our chillies," replied Salim, a farmer of Hathajarari. 

They're delicious and you'll regret it if you don't try them in the season. Even when the season ends, the farmers can't keep them in stock for sale. 

Photo: Ranjan Bibek
Photo: Ranjan Bibek

Why is it called 'Halda Morich'?

For both young and old people, this red chilli of Hathazari is also known as 'Halda Morich.'

Farmers believe that this is produced in such large quantities because of the fertility of the soil on the banks of the Halda River, where it is cultivated. The soil, water and weather are among the primary factors that influence the sweetness of chillies.

Md Harun has been cultivating this chilli at the bank of this river for 40 years. "This soil is not like other soil. It has an equal mixture of sand and mud. No soil is too muddy or too sandy. It is because of the mixture of mud and sand that chillies grow in this soil," he explained.

Moreover, according to Harun, such chillies cannot be cultivated anywhere other than Hathazari, because this chillies plant cannot endure too much rain and heat.

Transcending generations 

For 55-year-old farmer Harun, cultivating red chillies is not just a profession. Even though he lost two fingers in an accident, he is still enthusiastically devoted to the cultivation process. 

"I love this job! It's not just about the money for me. If I don't work, I feel lost. This job gives me peace and I have a blast doing it," he added. 

Photo: Ranjan Bibek
Photo: Ranjan Bibek

Similarly, 60-year-old Selim has been cultivating these chillies for more than 40 years. His father, grandfather and even great-grandfather were chilli farmers. It seems as though Harun and Selim, despite four-decade-long work, are not tired of this work. Instead, they'll feel stressed if they take a break.

Red chillies and "Mezban" 

Mezbani-style cooking, with its vibrant colours and amazing flavours, is a unique delicacy of Bangladesh. But why does it taste so good? The secret is the use of this chilli.

"In every Mezban in this area, they use this chilli. For this season, I also kept some chilli powder to sell on those occasions. Many people buy four, five, eight or 10 kilos of chilli powder from me. That's how I sold about 80 kg of chilli powder [recently]," said chilli farmer Harun. 

The wonders of 'Red Chilli Pickle' 

To make pickles that taste amazing, these chillies are picked from the plants when they are a yellowish-green colour. Another characteristic of these chillies is that it is larger in size than any other chillies except capsicum. Due to its beautiful shape, these chilli pickles are also very tempting to look at.

Kumro Taz is determined to popularise pickles made from Halda Chilli among people of different parts of the country. When asked how she came up with the idea of making pickles, she said, "Many people think that chilli pickle means it will be very hot. But this chilli is completely different. Many people will not understand that it is really a pickle made of chilli and this red chilli pickle is so good that the taste will linger in your mouth long after you've finished eating it."

Photo: Kumro Taz
Photo: Kumro Taz

High demand, high price 

There's a lot of demand for this red chilli, which is generally priced higher than other chillies. They sell for Tk600-700 per kg.

Selim said, "The demand for these chillies is so high that many people who live abroad buy them. I have many such [overseas] customers. Even if it is expensive, they buy it because there is no other place in Bangladesh where they can buy such beautiful red and sweet chillies."

Apart from these sweet chillies, hot chilli from Cumilla is also sold in the market. The price of Cumilla chillies is low, and so is the demand. 

Chilli farmers sell their produce at the market, where they are able to obtain a fair price.

Selim said, "We grow our own chillies and bring them to the market to sell. That's what most farmers do. If someone buys chillies from us to resell them, they usually charge Tk10-20 more per kilogram. The price difference is usually not more than that."

Sweet chillies of Hathazari as a global brand?

These red sweet chillies are cultivated in many places on the banks of the Halda River, including Hathazari, Fatikchari and Raujan. However, the highest production of these chillies is in the Hathazari upazila.

Mohammad Hasan Mahmud, deputy assistant agricultural officer of the Directorate of Agricultural Extension of Hathajari Upazila, said that these chillies are cultivated on about 220 hectares of land and the total production of chillies is 330 metric tons.

Photo: Asma Sultana Prova

According to Upazila Agriculture Officer and agriculturist Md Al Mamun Shikdar, chillies are not produced as they used to be. The quantity of water necessary for production is not available. Farmers face water shortages when the Halda River's water level decreases – and thus, he considers the water crisis a major issue.

An artificial canal was constructed to address this issue, bringing water from the Halda River closer to the chilli fields. The canal stores rainwater runoff from the hills and water from the Halda River. Shikdar said, "If the water supply increases, production will also increase. We are doing everything we can to solve this problem. We have taken various steps to support farmers, which include providing technical support, arranging training sessions, and appointing agricultural officers at the field level."

Shikdar also claims that they have taken all necessary steps to establish these sweet chillies of Hathazari as a global brand. With this objective in mind, he has also taken up plans to engage farmers in creating groups for farmers online. "No farmer has to come for any information. Farmers will be connected online and the information they need will be at their fingertips," he said.

Young entrepreneur Ranjan Bibek has also been working to establish these chillies as a popular brand worldwide through social media for a long time. "Whenever I get a chance, I introduce this chilli to people. To me, this chilli is like heritage and I will do whatever it takes to protect it," he concluded.

Features / Top News

chillies / Chilies / Chilli farming / Baangladesh

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Shift to market-based exchange rate regime – what does it mean for the economy?
    Shift to market-based exchange rate regime – what does it mean for the economy?
  • A JnU student announcing an indefinite sit-in programme over three-point demand at Kakrail in Dhaka on 14 May night. Photo: Sakhawat Prince/TBS
    'Won't leave until demands met': JnU protesters announce indefinite sit-in at Kakrail over three-point demand
  • Naser Ezaz Bijoy. Sketch: TBS
    Now is an opportune moment to trial market-based exchange rate: StanChart CEO Bijoy

MOST VIEWED

  • Shahriar Alam Shammo. Photo: Collected
    3 arrested over JCD leader Shammo killing
  • Chief Adviser Muhammad Yunus speaking at Chittagong Port on 14 May 2025. Photo: CA Press Wing
    Ctg port must emerge as best with int'l standard facilities for economic growth: CA
  • Infograph: TBS
    Govt plans to align official land price with market rates
  • Infographics: TBS
    $3.5b loan unlocked with shift to market-based exchange rate
  • Chief Adviser Muhammad Yunus on a visit to Chattogram on 14 May 2025. Photo: TBS
    CA Yunus begins Chattogram tour with packed engagements
  • Shuchita Sharmin. File Photo: Courtesy
    Barishal University VC, pro-VC, treasurer removed in the face of student protest

Related News

  • Green chilli price jumps by Tk100 per kg overnight in Satkhira
  • Green chilli hottest ever at Tk800-1,000 a kg
  • Red chillies rule Mollarhat market in Shariatpur
  • People are buying fewer chillies as the price is high
  • Bangladesh imports chillies from India through its South Central Railway

Features

An old-fashioned telescope, also from an old ship, is displayed at a store at Chattogram’s Madam Bibir Hat area. PHOTO: TBS

NO SCRAP LEFT BEHIND: How Bhatiari’s ship graveyard still furnishes homes across Bangladesh

6h | Panorama
Sketch: TBS

‘National University is now focusing on technical and language education’

1d | Pursuit
Illustration: TBS

How to crack the code to get into multinational companies

1d | Pursuit
More than 100 trucks of pineapples are sold from Madhupur every day, each carrying 3,000 to 10,000 pineapples. Photo: TBS

The bitter aftertaste of Madhupur's sweet pineapples

1d | Panorama

More Videos from TBS

Mustafizur joins Delhi Capitals, but BCB unaware — will he get the NOC?

Mustafizur joins Delhi Capitals, but BCB unaware — will he get the NOC?

1d | TBS SPORTS
Are the murders of Samya and Parvez tied to the same thread?

Are the murders of Samya and Parvez tied to the same thread?

4h | Podcast
Trump urged the President of Syria to normalize relations with Israel.

Trump urged the President of Syria to normalize relations with Israel.

4h | TBS World
Record Gold Prices: Will You Invest or Risk Falling into Trouble?

Record Gold Prices: Will You Invest or Risk Falling into Trouble?

5h | Others
The Business Standard
Top
  • Home
  • Entertainment
  • Sports
  • About Us
  • Bangladesh
  • International
  • Privacy Policy
  • Comment Policy
  • Contact Us
  • Economy
  • Sitemap
  • RSS

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net

Copyright © 2025 THE BUSINESS STANDARD All rights reserved. Technical Partner: RSI Lab