AAAB concludes sharpener 2026, Grey Dhaka team wins
The Advertising Agencies Association of Bangladesh (AAAB) successfully concluded Sharpener 2026, one of the country's most prestigious competitions for young advertising professionals, on 31 January 2026 at the Adcomm office in Dhaka.
This year's edition saw the participation of 11 teams from advertising agencies across the country, competing to demonstrate their creative and strategic capabilities. Following a competitive round of presentations, Team Eraser from Grey Dhaka emerged as the winner. The winning team members were Syeda Jannat Ahmed and Md Shajidul Karim Dipu.
The winners of Sharpener 2026 will represent Bangladesh as Team Dhaka at the ADFEST 2026 Young Lotus Workshop, scheduled to take place from 17–19 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand. They will also attend ADFEST 2026, to be held from 19–21 March 2026, bringing together young creatives from across the Asia-Pacific and Middle East regions.
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The jury panel comprised senior industry leaders, including Mohammed Akrum Hossain, Chief Creative Officer of Pop5; Rashika Osman, Senior Vice President and Head of Planning at Adcomm; and Nurur Rahman, Executive Creative Director of Grey Dhaka. The event was moderated by Hasib Hasan Chowdhury.
Members of AAAB's executive committee present at the event included Syed Ahsanul Apon, General Secretary, and M A Maruf, Joint Secretary, underscoring the association's commitment to nurturing young talent in the advertising industry.
Sharpener is open to advertising professionals under the age of 30 with a minimum of one year of industry experience. AAAB expressed optimism that the winners of Sharpener 2026 will continue to elevate Bangladesh's advertising sector through creativity, dedication and global exposure.
