Fico, ISHO’s latest brand, debuts at Milan Design Week 2025

Bangladesh's design and manufacturing industry is set to make a global impact as Fico, a contemporary luxury furniture brand, debuts at Milan Design Week 2025.

Showcasing its first collection at the prestigious MoscaPartners Variations at Palazzo Litta from 7 to 13 April, Fico blends heritage, craftsmanship, and modern aesthetics to introduce a fresh approach to luxury furniture.

Fico is the latest venture by Rayana Hossain, the entrepreneur behind ISHO, and operates under the Dekko ISHO Group. This ensures that Fico upholds high standards of craftsmanship while strengthening Bangladesh's position in the international luxury furniture market.

The debut collection at Milan Design Week features a curated selection of furniture, including a side table, armchair, sofa, chairs, stools, an ottoman, and screen room dividers. Each piece embodies Fico's commitment to artistry, functionality, and the use of premium materials, redefining contemporary luxury furniture with a balance of playfulness and warmth.

"We are thrilled to introduce Fico on a global platform like Milan Design Week," said Rayana Hossain. "Our goal is to craft furniture that is not just aesthetically refined but also evokes a sense of playfulness and warmth. Showcasing our debut collection at MoscaPartners Variations at Palazzo Litta is an exciting opportunity to share our design philosophy with the world."

Milan Design Week's MoscaPartners Variations at Palazzo Litta is a globally recognised platform bringing together leading designers, architects, and industry innovators. Fico's inclusion in this prestigious event places it alongside renowned international brands, offering Bangladesh's design industry a rare opportunity to shine on a global stage.

With craftsmanship and storytelling at the core of its brand identity, Fico's showcase at Milan Design Week 2025 marks a milestone for Bangladesh's creative industry, establishing itself as a rising name in contemporary luxury furniture.