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SATURDAY, MAY 10, 2025
Iconic designs, unmatched luxury

Supplement

TBS Report
26 November, 2024, 10:00 am
Last modified: 26 November, 2024, 02:22 pm

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Iconic designs, unmatched luxury

TBS Report
26 November, 2024, 10:00 am
Last modified: 26 November, 2024, 02:22 pm

Photo: Collected
Photo: Collected

Sencillo, an affiliate of Sajeeb Group, launched in August 2023, has swiftly emerged as a leading name in Bangladesh's luxury furniture industry and is the first of its kind.

Sencillo blends impeccable craftsmanship with modern and edgy designs to create furniture that stands out for its style, functionality, and durability.

Revolutionizing Design Standards

With a focus on global design-trends and ergonomics, Sencillo has set new benchmarks in the furniture market. Each piece is crafted in its state-of-the-art factory in Dhaka, Bangladesh using premium imported materials, ensuring unparalleled quality while supporting local craftsmanship. Sencillo's collections cater to every room, offering stylish sofas, accent chairs, dining sets, and luxurious bedroom furnishings that prioritize both visual appeal and user comfort. By integrating ergonomic principles, it produces furniture that support natural posture, enhancing overall well-being and redefining what luxury furniture can offer. 

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"My vision behind Sencillo is rooted in the belief that, like other labour-intensive countries, Bangladesh can also manufacture world-class furniture. For too long, we've relied on imports to meet the demands of luxury and design-conscious consumers. Sencillo bridges the gap between global trends and local accessibility, proving that high-quality, design-for ward furniture can be crafted here with pride and precision. By combining nurtured local talent, premium materials and innovation, we can always build something truly exceptional within our own borders."

-Faiza Ibrahim, Founder & CEO, Sencillo

Strategic Collaborations and Corporate Success  

Sencillo's rapid success beyond the retail industry is marked by its collaborations with over 30 architecture and interior design firms, allowing it to align with diverse creative visions and functional requirements. Its partnerships with leading real estate developers, including Shanta Holdings, Bay Developments, and Building Technology & Ideas Ltd., underscore its ability to meet the high standards of large-scale residential and commercial projects. By offering tailored furniture solutions, Sencillo has become a trusted partner for developers and interior designers alike, cementing its position as a trendsetter in the industry.

The brand's impact extends to the hospitality and business sectors, where it provides customized solutions for restaurants, hotels and offices. Its ability to enhance the ambiance and functionality of commercial spaces demonstrates its versatility and commitment to excellence.

Faiza Ibrahim, Founder & CEO, Sencillo. Photo: Collected
Faiza Ibrahim, Founder & CEO, Sencillo. Photo: Collected

A Customer-Centric Approach

Sencillo's customer-first philosophy has been a cornerstone of its success. From custom design services to complimentary 2D furniture layouts, the brand ensures a seamless shopping experience for both retail and corporate consumers. Its commitment to timely deliveries, rigorous quality control, and outstanding after-sales support has earned it a reputation for reliability and customer satisfaction.

Driving Innovation and Global Expansion

Sencillo's impact on the industry is further driven by its commitment to innovation and sustainability. By researching global design trends, rigorous training and leveraging cutting-edge technology, the brand continuously evolves to stay ahead of the curve. Its dedication to incorporating sustainable practices reflects a forward-thinking approach that resonates with modern consumers.

Looking ahead, Sencillo is actively expanding its footprint beyond Bangladesh, aiming to bring its signature blend of craftsmanship and luxury to international markets. With a strong foundation and a clear vision, Sencillo is poised to become a leader in the furniture export industry, setting new standards for design, quality, and customer experience.

 

Sencillo / The essence of fine furniture

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