Zurhem Dazzles at Cannes 2025 : A proud moment for Bangladesh on the Global Fashion Stage

The 2025 Cannes Film Festival red carpets shimmered with glamour, but one name emerged repeatedly among the style standouts—Zurhem.
The Bangladeshi fashion house, known for its unapologetic boldness and artisanal precision, made a defining statement this year as many international celebrities chose to wear looks from its Fall/Winter 2025 collection, Solaris.
Initially unveiled in Paris during Paris Fashion Week in March, Solaris was an ode to light, celestial geometry, and architectural silhouettes—a collection rooted in optimism and radiant energy. It was a powerful series of looks that translated seamlessly from the runway to the world's most prestigious red carpet.
International Celebrities in Zurhem's Solaris
French actor, model, and influencer Sufian Saï set the tone early, donning Zurhem's striking gold corduroy suit — a structured yet exuberant look that embodied the vibrant essence of Solaris.
Global media outlet Brut captured the radiant Vaea Brazier, French social media personality and entrepreneur, in one of the collection's most iconic gowns: a pristine white piece with dramatic sunburst cutouts. Showcased initially in Paris, the gown's sculptural lines and confident minimalism created a memorable moment on the red carpet.
Ophély Mézino, Miss France 2019 and first runner-up at Miss World 2019, boldly appeared at the Ray-Ban x Meta Afterparty in an oversized Zurhem trench coat outlined entirely in chunky pearls. Styled initially on a male model during the Paris presentation, the piece was reimagined on Mézino with striking poise and elegance — a nod to Zurhem's fluid approach to gender and silhouette.
Also spotted at Cannes was actor, TV host, and founder of Paris Me Chama, Paula Rita Saady, who wore an intricately embroidered green bralette paired with a black, circular-cutout skirt. This daring yet polished ensemble embodied the duality of power and delicacy found throughout the Solaris collection.
Entrepreneur Sandra Zouma, CEO of KZ24 Limited and wife of famous French footballer Kurt Zouma, brought her brand of sophistication to the red carpet in Zurhem's green velvet circular top adorned with sunburst embellishments — an exuberant yet elegant statement piece.
Meanwhile, French fashion model Warren CS wore a green Rajshahi Dupion silk look with shimmering gold sunbursts—another key runway piece reinterpreted for the red carpet. TikTok sensation Yeney, known for her bold digital persona, wore one of Solaris' signature opening looks: an off-white cropped blazer lavishly embroidered with pearls.
Zurhem's creative momentum at Cannes isn't slowing down. The brand is set to dress even more international and French celebrities in the festival's final days. A particularly anticipated moment is the red carpet debut of Al Amin, the Bangladeshi internet sensation known for singing in dual voices and now the lead in Adnan Al Rajeev's short film Ali, one of 11 entries in the Official Competition category at this year's Cannes. For Al Amin, Zurhem has designed a custom ensemble inspired by the Shapla Phool (water lily)—Bangladesh's national flower and a central motif in the film—bringing a powerful cultural statement to the global stage.
A Homegrown Label Rising on the Global Stage
Zurhem's presence in France — from a well-received runway show in Paris to this widespread visibility at Cannes — marks a significant milestone for a brand that continues to challenge conventions and redefine luxury from a South Asian lens. This achievement is even more remarkable because it comes from a homegrown Bangladeshi label, proudly rooted in the country's heritage of craft and storytelling.
In a world where fashion capitals have long been gate-kept by legacy European brands, Zurhem's moment at Cannes signals a refreshing shift. It represents the rise of South Asian design voices that are participating and leading in global conversations about beauty, identity, and innovation.
For Bangladesh, this isn't just a fashion win — it's a cultural one. Zurhem's spotlight at Cannes reaffirms that Bangladeshi creativity is world-class, and its international future is only beginning.
From Paris runways to the Cannes red carpet, Zurhem is blazing a trail — and the world is taking notice.