How traditional shawls get a modern makeover

As the weather cools down, there is nothing quite like wrapping yourself in a warm, cosy shawl. For Bangladeshi people, it is more than just a piece of clothing; it is a tradition and a symbol of winter's embrace. Whether casually draped over the shoulders, wrapped around the neck, or elegantly styled for a formal occasion, the shawl remains a constant companion during the chilly season.

A shawl is often associated with warmth, comfort and nostalgia; it is far more than a simple piece of fabric. Traditional shawls come in various sizes, typically ranging from 2.5 to 3 metres in length, offering ample coverage for comfortable draping. They are available in an array of colours, from earthy tones to rich, deep hues, each designed to complement the winter palette.

Each year, the shawl evolves, with fresh designs, new fabrics and modern twists that keep it relevant while preserving its cultural significance. While traditional shawls are usually made from wool or cotton, this winter viscose has emerged as a standout, combining comfort, vibrant colour and versatility. So what makes viscose such a hit?

While material choices have evolved, Shawl designs continue to reflect Bangladesh’s rich cultural heritage. Photo: BJN's

Viscose is a semi-synthetic fabric made from regenerated cellulose, often sourced from wood pulp. Its appeal lies in its smooth texture, which resembles silk while remaining more breathable and considerably more affordable.

In addition to its comfort, viscose absorbs dyes exceptionally well, allowing designers to experiment with rich, vibrant colours. Anik Kundu, co-founder of Horitoki, said, "Viscose is a game-changer. It allows us to experiment with bold colours and intricate designs, while offering a lightweight, breathable fabric that is perfect for Bangladesh's mild winters."

Alongside viscose, another significant trend this year is the rise of digital printing, which is ideal for intricate patterns and high-definition imagery. The appeal of digital prints lies in their ability to retain the essence of traditional designs while introducing a contemporary edge.

"We've embraced digital prints this season because they allow us to bring traditional Bangali motifs to life in a more vibrant, modern form," said Fatema Tuj Johra Nubia, founder of Khadi by Nubia. "This technique helps us appeal to younger customers who appreciate the fusion of culture and modernity."

While material choices have evolved, the designs continue to reflect Bangladesh's rich cultural heritage. Traditional motifs such as Jamdani, Nakshi Kantha and folk art feature prominently across many collections.

"We have always worked with shawls, but this time we wanted to present them differently," shared Jeenat Jahan Nisha, co-founder of BJNS. "We incorporated motifs that reflect the essence of Bangladesh, such as the gazi's pot, shital pati patterns and lost coins. We also experimented with block printing and lace work, particularly kushi lace."

This year, several designers have embraced Bangali pop culture. Photo: Khadi by Nubia

This year, several designers have embraced a blend of global and local influences, drawing inspiration from sources as varied as Van Gogh's Starry Night and Feluda, paying homage to Bengali pop culture. These diverse references result in shawls that speak to both modern and traditional sensibilities, enhancing their versatility.

Fouara Ferdous, chief artisan at Poter Bibi, added, "We like to mix things up by working with diverse designs. This year, we introduced playful motifs such as cat prints and musical notes, giving our shawls a lighter, more whimsical feel."

These updated designs are no longer limited to the older generation, who have traditionally valued shawls for their warmth and comfort. Today, the modern shawl has found a new audience, particularly among young professionals, students and cultural enthusiasts.

Tammana, a 26-year-old professional, shared her experience, "I've always worn shawls, but this season's designs have really impressed me. The colours are vibrant, and the fabric feels light yet warm. It works perfectly for both work and casual outings."

This winter, the shawl remains as relevant as ever, thanks to a seamless blend of tradition and innovation. With new fabrics, vibrant digital prints and culturally infused designs, it continues to stand as an iconic winter staple.