Bangladeshi brands going global
As Bangladeshi fashion finds its footing on global runways, a new wave of designers is redefining tradition with bold vision and contemporary flair. From Paris to Qatar, their stories are stitched with ambition and identity
Bibi Russell and Maheen Khan are two names that come to mind when Bangladeshi fashion is mentioned. Their work has played a key role in shaping the industry and bringing it to where it stands today.
While the luxury fashion scene in Bangladesh remains relatively small and caters to a niche audience, it has started to gain recognition beyond the country's borders, drawing attention in the global market.
Tasmit Afiyat Arny, Mehruz Munir, and Tasmim Zobaear are among the standout names in Bangladesh's current fashion scene. Each has made a strong mark by taking their brands to new heights.
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Arny's label, Stride Fashionwear, has gained international recognition, showcasing at platforms such as World Fashion Week in China and events in Qatar, where her sustainable and heritage-inspired collections have drawn praise.
Mehruz Munir's brand, Zurhem, recently made headlines for its impactful presence at Paris Fashion Week 2025, further solidifying its position in global luxury menswear.
Meanwhile, Tasmim Zobaear has represented Bangladeshi fashion at prestigious events like Cannes and Paris Fashion Week on multiple occasions, consistently highlighting a bold and artistic design language.
Together, these designers are redefining the global perception of Bangladeshi fashion.
Stride Fashion Wear
Tasmit Afiyat Arny's Stride Fashion Wear is known for merging traditional textiles like Jamdani, Nakshi Kantha, and Rajshahi silk with modern silhouettes. Her work has been featured internationally, including at World Fashion Week in Shanghai and fashion showcases in Qatar and next in Miami.
Arny's designs reflect Bangladeshi culture through a contemporary lens. Her notable 'Serenova' bridal collection reimagines Jamdani for the global bridal market, highlighting her commitment to preserving heritage while appealing to modern tastes.
"I started Stride in 2012 without any particular inspiration. I just knew I wanted to create something that truly felt like me. There was no blueprint. I've always loved fusion work, blending traditional Bangladeshi fabrics with a global aesthetic. That's why my bridal collections use Jamdani, Rajshahi silk, and Nakshi Kantha—but with silhouettes that appeal to brides across cultures," shared Arny.
"My wedding was the first real canvas for that vision," she reflected.
"I remember wanting to wear something that spoke of my roots and the future. I still picture the detailing—modern cuts, Deshi fabrics, and how it all came together like a piece of art. That was the beginning of it all."
Arny's style is not limited to fashionable modern wear but goes beyond that, she has designed the Bangladesh Football Federation's Jersey.
"It's completely red, and when the players stand together on the field, it forms the Bangladeshi flag from a bird's eye view. That was my way of fusing fashion with national pride," said Arny.
Arny's work often reflects a deeper commentary on Bangladesh's identity and stories. In one of her runway shows, she attached wings to a builder's uniform to represent migrant workers whose remittances fuel the country's economy. Through fashion, she sheds light on the overlooked contributions of everyday people.
Arny hopes to receive more support to continue her mission of placing Bangladesh on the global fashion map with one thoughtful design at a time.
Zurhem
Need a tuxedo? Elegant evening wear? Put Zurhem on speed dial. The fashion label, founded by Mehruz Munir, is recognised for its tailored and ready-to-wear collections that combine traditional techniques with modern design.
"Zurhem started in 2015 and is about to complete 10 years. It began with a simple idea—there was no quality luxury menswear available locally. My friends and I had to travel abroad just to find clothes we liked, and I wanted to change that by creating a Bangladeshi brand that offered a luxury experience right here," shared Mehruz Munir.
"Over the years, Zurhem has grown significantly. Our ethnic division evolved quickly, and we captured the groomswear market in no time. During the wedding season, we're incredibly busy. Most recently, we've taken our first steps into the global fashion scene," He added.
In March 2025, Zurhem became the first Bangladeshi brand to showcase at Paris Fashion Week with its 'Solaris' collection, featuring garments inspired by celestial elements and detailed embroidery. This moment was a major step forward for Bangladeshi representation in global fashion.
Zurhem has also expanded into womenswear, focusing on sharp cuts and classic finishes. Mehruz believes it to be a special collection. His approach to design often draws on formalwear traditions while tailoring them for a modern audience. With each collection, he presents Bangladesh as a serious contender in the global fashion conversation, grounded in precision, elegance, and a clear understanding of contemporary style.
Tasmim Zobaear
Tasmim Zobaear launched his namesake label in 2015, with roots in both Dubai and Paris. Tasnim was born in Chittagong, Bangladesh in 1994. It was his intense interest in fashion from an early age which led Zobaear to study design at a school in Darjeeling, India when he was 15 years old.
And in 2018 he opened his very first boutique in Dubai, United Arab Emirates.
During the Dubai International Fashion Week in 2019, Zobaear made his international debut. And just two years later, he unveiled his couture collection at the prestigious Pavillon Cambon Capucines in Paris, France, during Paris Fashion Week Fall 2022.
Today, TZ STUDIO designs, produces, and retails high fashion across the globe, earning a reputation for intricate couture that fuses ancient heritage with modern expression.
The TZ haute couture Spring/Summer 2025 collection is a visual reverie set against the backdrop of a tropical sunset. Models turn up like visions from an untouched paradise, their corseted gowns blooming like inverted petals. Twisted, crinkled folds mimic the fragility of a cocoon's slumber while shimmering crystal embroidery and sheer silks dance across the skin in quiet elegance.
"This collection is my ode to a distant island, a place where under the right constellation, a new world begins—an ideal Eve awakens, radiant and free," said Tasmim Zobaear.
Through his designs, he continues to shape a world where beauty and imagination move hand in hand.
