The legend of Naogaon’s Pera Sandesh | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Wednesday
May 28, 2025

Sign In
Subscribe
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
WEDNESDAY, MAY 28, 2025
The legend of Naogaon’s Pera Sandesh

Food

Abbas Ali
20 March, 2022, 10:30 am
Last modified: 20 March, 2022, 02:06 pm

Related News

  • Another highway robbery: Miscreants rob passengers of BRTC bus, microbus in Naogaon
  • Farmers harvest carrots on 600 bighas of land in Naogaon’s Manda, expect Tk40,000 profit per bigha
  • Girl missing from Mohammadpur found in Naogaon, she was not kidnapped: Police
  • Robbery, rape of woman: 7 'robbers' arrested in Naogaon
  • Naogaon farmers make a fortune on mustard and honey

The legend of Naogaon’s Pera Sandesh

The sweet has secured a place in the hearts of food lovers because of its unique taste

Abbas Ali
20 March, 2022, 10:30 am
Last modified: 20 March, 2022, 02:06 pm
Pera Sandesh, a special variety of sweetmeat made using milk and sugar, is displayed in a sweet shop in Naogaon. The popularity of this sweet item has already transcended the border. Photo: TBS
Pera Sandesh, a special variety of sweetmeat made using milk and sugar, is displayed in a sweet shop in Naogaon. The popularity of this sweet item has already transcended the border. Photo: TBS

The fame of Naogaon'sPera Sandesh, a special variety of sweetmeat made using milk and sugar, has already crossed the border as people from different corners of the country send it to their relatives and dear ones living abroad to help them taste the local delicacy.

The sweet has secured a place in the hearts of food lovers, even more so those who are fond of sweets, because of its unique taste.

Even though Pera Sandesh is found in almost all the districts of the country, it is believed that it was first introduced in Naogaon.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The genesis of Pera Sandesh, however, goes back to more than a hundred years ago.

Ataul Haque Siddiqui, poet, researcher, and academic, said, "The Hindu community performs various pujas throughout the year. Sweets are needed in the worship of the goddess. Hundreds of years ago, there were small sweet shops in the Kalitala area of the city. The worshipers used to buy sweets from these shops."

Photo: TBS
Photo: TBS

At first, Pera Sandesh was made for offerings to Hindu goddesses, but later became popular among people of all religions, he said.

Advocate DM Abdul Bari, president of EkusheyParishadNaogaon, a local social organisation, said, "Pera Sandesh is a traditional item of the district. It is our heritage. People now send this special variety of sweets to their relatives living abroad."

According to local legend, a person named Mahendra Das was the first to introduce Pera Sandesh in Naogaon more than one hundred years ago.

Photo: TBS
Photo: TBS

Mahendra used to work as a sweet-maker at the palace of one of the nawabs of Bihar, India. He came and settled in Kalitala of Naogaon after the nawab was defeated and killed in a battle.

After settling in Naogaon, he started to sell Pera Sandesh to different Hindu temples in the area and later opened a sweet shop named MaaNaogaonPera Sandesh beside the gate of the Sri Sri Buri Kali Mata Mandir in Naogaon city.

Following the death of Mahendra, his son Dhirendranath Das took over the shop. The fame of Pera Sandesh spread all over the country after a sweet-maker named BimalMohanto joined the shop. Dhirendranath, who ran the shop for about 30 years, later sold the shop and moved elsewhere.

Photo: TBS
Photo: TBS

The shop has gone through several ownership changes thereafter and is currently owned by Vaidya Ratan Das.

Ratan said he has been selling Pera Sandesh for almost 35 years.

"Worshippers, coming to the Hindu temple, buy sweets from my shop to offer to the deity. For that, they can buy sweets from our shop at as low as Tk5 to Tk11.

"We sell about four to five kilograms of Pera Sandesh to the worshipers per day. There are some wholesale buyers who have their own sweet shop in different places. Retail customers can also buy sweets from our shop," he added.

Saikat Das, son of Vaidya Ratan, said, "At present, there are several Pera Sandesh makers in Naogaon, but our shop is the most famous. We make 60-70 kgs of the variety every day. However, the production is more during different festivals."

Photo: TBS
Photo: TBS

Regarding the technique and materials of making Pera Sandesh, Saikat Das said, "To make one kg of Pera Sandesh we need 4 litres of liquid milk and 1 kg of sugar. We do not use any other ingredients. Each Pera Sandesh is about half an inch wide and two inches long. It can be preserved at normal temperature for 10-15 days."

"The total cost of making one kg of Pera Sandesh is around Tk300-310 and it is sold at Tk340 a kg," said Saikat Das.

Uttam Kumar, a resident of Kalitala, said, "There are several Pera Sandesh shops in Naogaon. But for me MaaPera Sandesh is the best. In addition, the price of sweets at this shop is relatively low compared to other confectioneries in the market."

Photo: TBS
Photo: TBS

Kaberi Rani, a resident of the Ghoshpara area in the city, said, "Sweets are needed for the worship of the goddess. In the morning I take Pera Sandesh from SaikatDas' shop next to the temple."

Due to its reputation, many sweet makers in Naogaon are now making Pera Sandesh.

Nazmul Haque, the proprietor of Naogaon Mistanna Bhandar, said, "The price of Pera Sandesh is comparatively higher than other sweets. There is a demand for this sweet all year round. But people love it due to its incomparable taste and quality." 

Features / Top News

Naogaon / Pera Sandesh / sweet industry / sweets / Dessert

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Leaders and activists of BNP gather at Nayapaltan ahead of the rally of three BNP affiliated organisations on Wednesday, 28 May 2025. Photo: Rajib Dhar/TBS
    ​​​​​​​Deliberate stalling of election part of plan to derail democratic process: Tarique at BNP rally
  • File Photo: Reuters
    Bangladeshi cos expecting increased costs due to tariffs, yet extremely optimistic about int'l growth: HSBC survey
  • Photo: Collected
    HC overturns graft convictions of Tarique, Zubaida

MOST VIEWED

  • Selim RF Hussain. Sketch: TBS
    BRAC Bank MD Selim RF Hussain resigns
  • Bangladesh Bank Governor Ahsan H Mansur. TBS Sketch
    Depositors need not worry as govt will take over banks before merger: BB governor
  • Graphics: TBS
    Suspicious banking activities surge by 56% since July: Cenbank
  • Photo: Collected
    DU student assaulted for protesting eve-teasing at Chadni Chowk
  • Illustration: TBS
    Bangladesh sees highest-ever per capita income of $2,820 in FY25, BBS provisional data shows
  • Officials protest inside the Secretariat on Tuesday, 27 May 2025, over a government ordinance amending the Public Service Act, 2018. Photo: Rajib Dhar
    Protest at Secretariat suspended as govt assures decision on ordinance tomorrow

Related News

  • Another highway robbery: Miscreants rob passengers of BRTC bus, microbus in Naogaon
  • Farmers harvest carrots on 600 bighas of land in Naogaon’s Manda, expect Tk40,000 profit per bigha
  • Girl missing from Mohammadpur found in Naogaon, she was not kidnapped: Police
  • Robbery, rape of woman: 7 'robbers' arrested in Naogaon
  • Naogaon farmers make a fortune on mustard and honey

Features

In recent years, the Gor-e-Shaheed Eidgah has emerged as a strong contender for the crown of the biggest Eid congregation in the country, having hosted 600,000 worshippers in 2017. Photo: TBS

Gor-e-Shaheed Boro Maath: The heart of Dinajpur

1d | Panorama
The Hili Land Port, officially opened in 1997 but with trade roots stretching back to before Partition, has grown into a cornerstone of bilateral commerce.

Dhaka-Delhi tensions ripple across Hili’s markets and livelihoods

2d | Panorama
Photo: Collected

Desk goals: Affordable ways to elevate your study setup

3d | Brands
Built on a diamond-type frame, the Hornet 2.0 is agile but grounded. PHOTO: Asif Chowdhury

Honda Hornet 2.0: Same spirit, upgraded sting

3d | Wheels

More Videos from TBS

Poor documentation, evidence plague stolen asset recovery efforts

Poor documentation, evidence plague stolen asset recovery efforts

10m | TBS Insight
Donald Trump warns Vladimir Putin he is 'playing with fire' over Ukraine

Donald Trump warns Vladimir Putin he is 'playing with fire' over Ukraine

1h | TBS World
Families of those injured and martyred in the July coup protest in the capital

Families of those injured and martyred in the July coup protest in the capital

1h | TBS Today
Trump administration suspends student visas in the US indefinitely

Trump administration suspends student visas in the US indefinitely

2h | TBS World
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net