Elastic waistbands for a knotless lungi look | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Wednesday
May 28, 2025

Sign In
Subscribe
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
WEDNESDAY, MAY 28, 2025
Elastic waistbands for a knotless lungi look

Brands

TBS Report
14 October, 2023, 02:35 pm
Last modified: 14 October, 2023, 02:43 pm

Related News

  • Global heritage on Bangladeshi lungi: Amanat Shah creates lungi for new generation
  • The fine handloom lungi villages of Dhaka
  • Our obsession with dress codes and looking ‘decent’   
  • Tourist allegedly harassed for wearing Lungi in Cox’s Bazar hotel
  • No sartorial equality: How we failed to learn from ‘Ode on the Lungi’ 

Elastic waistbands for a knotless lungi look

Founded in 2020, Loonguy offers comfortable and convenient lungis, designed with adjustable elastic waistbands, double-layered pockets, and breathable cotton fabric

TBS Report
14 October, 2023, 02:35 pm
Last modified: 14 October, 2023, 02:43 pm
Photo: Courtesy
Photo: Courtesy

Ekramul Hossain Khan, an entrepreneur and marketer, found himself seeking new opportunities during the Covid-19 pandemic when his income took a hit. He wanted to create a unique online business with low competition and great branding potential. 

Despite never having worn a lungi himself, he saw the potential to make this traditional attire more appealing to the younger generation. The main challenge with traditional lungis was the knot and the absence of pockets to carry modern items like phones and wallets.

With the help of three friends, Ekramul created prototypes that addressed these issues. They found the lungi to be much more comfortable than regular trousers, sparking the idea for a business. 

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

Now, Ekramul runs the Loonguy business and offers a more comfortable and convenient lungi, designed with adjustable elastic waistbands, double-layered pockets, and breathable cotton fabric. The product is especially suitable for hot summers.

Initially targeting the younger generation seeking comfortable at-home wear, they discovered that many customers bought Loonguy lungis for their elderly fathers who had difficulty with traditional lungis. Some women also began wearing them at home. Loonguy is available in a single free size, with plans to launch a kids' size.

Photo: Courtesy
Photo: Courtesy

The response to Loonguy has been overwhelmingly positive, with grateful customers sharing how the product has made life easier for their sick fathers. Despite some trolls and humorous comments calling it a skirt or petticoat, Loonguy embraces these remarks due to its branding focused on humour.

"We think lungi is a Bangladeshi thing, but that's not completely true. Other countries have their own variations. Scottish men have kilts, Japanese men have hakamas, and there are more variations in India, Bhutan, etc. So people who think that an elastic lungi is a skirt, they need to know a bit more about the world outside," said Ekramul.

The future plans include large-scale production, introducing a kids' size, and exploring international markets like the Middle East and India, where there is substantial demand.

Loonguy aims to make the lungi more acceptable and convenient for a broader audience, not to replace traditional lungis. 

Price: Tk890

 

Features

lungi / lungi makers

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Leaders and activists of BNP gather at Nayapaltan ahead of the rally of three BNP affiliated organisations on Wednesday, 28 May 2025. Photo: Rajib Dhar/TBS
    'We wanted election roadmap from Yunus, not staged resignation': Salahuddin at BNP rally
  • File Photo: Reuters
    Bangladeshi cos expecting increased costs due to tariffs, yet extremely optimistic about international growth: HSBC survey
  • Photo: Collected
    HC overturns graft convictions of Tarique, Zubaida

MOST VIEWED

  • Selim RF Hussain. Sketch: TBS
    BRAC Bank MD Selim RF Hussain resigns
  • Bangladesh Bank Governor Ahsan H Mansur. TBS Sketch
    Depositors need not worry as govt will take over banks before merger: BB governor
  • Graphics: TBS
    Suspicious banking activities surge by 56% since July: Cenbank
  • Photo: Collected
    DU student assaulted for protesting eve-teasing at Chadni Chowk
  • Illustration: TBS
    Bangladesh sees highest-ever per capita income of $2,820 in FY25, BBS provisional data shows
  • Officials protest inside the Secretariat on Tuesday, 27 May 2025, over a government ordinance amending the Public Service Act, 2018. Photo: Rajib Dhar
    Protest at Secretariat suspended as govt assures decision on ordinance tomorrow

Related News

  • Global heritage on Bangladeshi lungi: Amanat Shah creates lungi for new generation
  • The fine handloom lungi villages of Dhaka
  • Our obsession with dress codes and looking ‘decent’   
  • Tourist allegedly harassed for wearing Lungi in Cox’s Bazar hotel
  • No sartorial equality: How we failed to learn from ‘Ode on the Lungi’ 

Features

In recent years, the Gor-e-Shaheed Eidgah has emerged as a strong contender for the crown of the biggest Eid congregation in the country, having hosted 600,000 worshippers in 2017. Photo: TBS

Gor-e-Shaheed Boro Maath: The heart of Dinajpur

1d | Panorama
The Hili Land Port, officially opened in 1997 but with trade roots stretching back to before Partition, has grown into a cornerstone of bilateral commerce.

Dhaka-Delhi tensions ripple across Hili’s markets and livelihoods

2d | Panorama
Photo: Collected

Desk goals: Affordable ways to elevate your study setup

3d | Brands
Built on a diamond-type frame, the Hornet 2.0 is agile but grounded. PHOTO: Asif Chowdhury

Honda Hornet 2.0: Same spirit, upgraded sting

3d | Wheels

More Videos from TBS

Donald Trump warns Vladimir Putin he is 'playing with fire' over Ukraine

Donald Trump warns Vladimir Putin he is 'playing with fire' over Ukraine

22m | TBS World
Families of those injured and martyred in the July coup protest in the capital

Families of those injured and martyred in the July coup protest in the capital

1h | TBS Today
Trump administration suspends student visas in the US indefinitely

Trump administration suspends student visas in the US indefinitely

1h | TBS World
Crowds throng BNP’s youth rally

Crowds throng BNP’s youth rally

2h | TBS Today
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net