VOB launches brandrill 5.0 to nurture next-generation brand storytellers

Voice of Business (VoB), the largest student-run publication at the Faculty of Business Studies, University of Dhaka, has launched its flagship national branding competition, BRANDrill 5.0, inviting undergraduate students to showcase their creativity and strategic thinking.

Since 2017, this competition has allowed undergraduates to showcase their creativity and strategic thinking. This year, BRANDrill 5.0 invites students across the nation to turn their creative ideas into branding success in three stages.

In Round 1, participants complete an online brand case study in 24 hours. Round 2 offers a branding workshop with industry professionals and asks participants to create online video commercials. In the finale, top teams present integrated marketing campaigns to a judging panel comprising academics and industry professionals.

The prize pool is BDT 2.15 lakh: Champion gets BDT 1 lakh, first runner-up earns BDT 60,000, second runner-up receives BDT 40,000, and each finalist wins BDT 5,000.

Organisers say the competition is more than a contest. It bridges the gap between classroom learning and business practice by providing participants with real-world exposure and feedback from industry leaders.

Act now to secure your team's spot in BRANDrill 5.0 by registering before the September 5, 2025, deadline. This is your opportunity to stand out on a national stage—showcase your skills and compete for top prizes.