Starcom Bangladesh wins creativepool award for samsung campaign
Starcom Bangladesh has won the international Creativepool Award in the Digital Category for its campaign "Samsung Galaxy S24 Ultra – Summaries, Just Like That!"
As part of the global Starcom network and the BITOPI Group, Starcom Bangladesh is recognised for its expertise in media planning, buying, and delivering 360-degree marketing solutions.
The award recognises the agency's innovative work in combining technology with creative consumer engagement.
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Managing Director Sarah Ali said, "This award is a proud moment and shows how our creativity and technology can make an impact globally."
The campaign showcased the Galaxy S24 Ultra's AI feature through interactive banner ads that generated 60-word summaries of news articles, demonstrating the phone's real-time summarisation.
"The campaign posed a simple question: Could summarising news spark interest? It showcased the phone's real-time AI summarisation," said RH Shajeeb, Digital Media Director.
Vice President Mohammad Ahmedun Faiez said, "We are now aiming at global competitions and eager for more international recognition."
Creativepool is a global network celebrating top creativity in advertising, design, branding, and digital through annual expert and public awards.
