Singer, MetLife sign MoU for lifestyle benefits
Singer Bangladesh Ltd and MetLife Bangladesh have entered a strategic partnership by signing a Memorandum of Understanding (MoU) to provide lifestyle benefits to MetLife customers.
Under the collaboration, Singer Bangladesh will offer special discounts on selected products for eligible MetLife Bangladesh customers. They can avail the offer using a special coupon code exclusively designed for MetLife policyholders.
The MoU reflects MetLife's continued efforts to enhance customer experience by providing lifestyle-centric benefits beyond traditional insurance coverage.
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Nowfel Anower, Chief Marketing Officer of MetLife Bangladesh, said:"This collaboration with Singer Bangladesh Ltd reflects our focus on providing added value to our customers."
Shabbir Hossain, Director – Marketing at Singer Bangladesh Ltd, added:"This collaboration highlights our mutual dedication to creating greater ease and value in the everyday lives of our customers. At Singer|beko, we are committed to going beyond products by delivering solutions that make a real difference. Partnering with MetLife Bangladesh allows us to extend customer-focused benefits to an even broader community. We value MetLife's trust in this initiative and look forward to a lasting relationship that enriches our customers' lives through meaningful services and accessible innovations."
The MoU signing ceremony took place at Singer Bangladesh's head office in Gulshan Centre Point, Gulshan 2, Dhaka, in the presence of senior officials from both organisations.
From Singer Bangladesh: Shabbir Hossain, Director – Marketing; Mohammad Zubayed Ul Islam, Director – Retail Sales; Maruf Sobhan, Director – Supply Chain; and Farhan Azhar, Head of Product – MDA & Home Entertainment.
From MetLife Bangladesh: Nowfel Anower, Chief Marketing Officer; Kamanashis Barua, Assistant Director and Head of Strategic Face-to-Face Channel; and Shiuly Akhter, Manager, Marketing and Product.
