SaRa lifestyle opens 17th outlet in Narsingdi
Bangladeshi fashion retailer SaRa Lifestyle has opened its 17th outlet in Narsingdi. The showroom was inaugurated on Thursday, 5 March 2026, at Boakur Mor in the district town, according to the company.
Snowtex Group Director Mosharrof Hossain, Snowtex Deputy Director Md Faizur Rahman Nuri, SaRa Lifestyle DGM and Head of Operations Shakib Ahsan, AGM Apurbo Goshami, and Head of Brand and Communications Faraz Hossain Rumman, among others, attended the opening.
Speaking at the event, Mosharrof Hossain said the company aims to bring SaRa Lifestyle closer to customers in Narsingdi and provide a shopping experience centred on 'care, style, and trust'. He added that the brand targets customers with quality products at affordable prices, supported by rigorous quality control and dedicated customer service.
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He stated that demand for branded fashion is rising in Narsingdi and that the new outlet has already received a positive response from customers. To mark the launch, SaRa Lifestyle is offering a flat 15% discount on all products from 5 to 7 March, according to the company.
SaRa Lifestyle, a sister concern of Snowtex Group, is known for winter wear, particularly jackets, and offers clothing for men, women, and children for daily wear, festive occasions, and seasonal needs, according to the company.
The new outlet also includes a children's play zone and features collections from SaRa Lifestyle's western sub-brand 'Dheu', aimed at young customers.
SaRa Lifestyle said it now operates 17 outlets as well as an e-commerce platform.
