SaRa Lifestyle launches boishakhi collection for new year
To welcome the Bengali New Year with colour, tradition and celebration, SaRa Lifestyle has unveiled its Boishakhi Collection 2026.
Pohela Boishakh is more than a festival – it is a cultural identity, a symbol of joy and a new beginning. According to the company, SaRa Lifestyle's new collection reflects that spirit through bright colours, festive motifs and elegant detailing. It said the designs were created to combine tradition with modern style for Boishakh celebrations.
Keeping Bangladesh's hot, humid April weather in mind, SaRa has prioritised breathable fabrics such as cotton, khadi, and lightweight linen to ensure comfort without compromising on festive appeal. The company said every piece, from handcrafted Jamdani sarees to fusion kurtis, has been designed for long wear during celebrations.
Keep updated, follow The Business Standard's Google news channel
The saree collection includes Jamdani sarees priced between Tk1,100 and Tk5,350, handloom sarees between Tk1,490 and Tk4,000, Manipuri sarees at Tk2,450, synthetic sarees between Tk1,490 and Tk2,500, half-silk sarees between Tk2,050 and Tk2,450, and soft silk sarees between Tk2,450 and Tk2,750.
SaRa Lifestyle said each saree reflects Bangladeshi craftsmanship and forms part of its festive offering for Boishakh.
The collection also includes ethnic wear for men and women. Normal panjabis are priced between Tk1,380 and Tk4,990, while ASPIRE premium panjabis are available between Tk4,990 and Tk6,990. Single kurtis are priced between Tk2,000 and Tk2,500, while the wider ethnic collection is available at prices of up to Tk5,000.
According to the company, the ethnic wear line blends affordability with elegance for Pohela Boishakh celebrations.
To make the festival more colourful for families, SaRa Lifestyle has also introduced frocks, three-piece sets and kurtis for women and children. Prices in this segment range from Tk600 to Tk2,400. Family sets have also been included for coordinated festive looks.
The company said the collection has been designed to offer customers an easy shopping experience both in stores and online.
