‘Sara’ leads winter fashion with style, comfort and affordability

With the promise of affordable, high-quality and sustainable winter wear, lifestyle brand Sara has cemented its position as a trusted name in Bangladesh's fashion market.

In particular, Sara has become a benchmark for stylish, durable jackets — now synonymous with winter fashion for many urban shoppers.

Launched in 2018 under Snowtex Group, Sara Lifestyle quickly earned customer confidence through three core principles: lasting quality, comfort, and budget-friendly pricing. This season, the brand has unveiled its new winter collection, featuring everything from lightweight layers to heavy jackets for intense cold.

The range includes products made from premium fabrics such as tencel, cotton, denim, blended and synthetic materials — all priced between Tk500 and Tk4,000 to stay within reach of the average buyer.

For men: stylish jackets, shackets, hoodies, tencel shirts, denim shirts and jackets, casual shirts, formal suits, joggers and shawls.
For women: fusion jackets, denim kurtis, ponchos, hoodies, tops, full-sleeve tees and shawls in a variety of designs.
For children: jackets, denim shirts, sweat sets, joggers and kurtis for boys and girls.

Sara's versatile line-up ensures a one-stop winter wardrobe for the whole family. Its reputation for durability and comfort has made the brand a household name — built on positive customer experiences and value for money.

Since opening its first outlet in Mirpur-6 in 2018, Sara has expanded rapidly. It now operates stores in Bashundhara City, Mohammadpur, Uttara, Baridhara (J Block), Banasree, Wari and Basabo, as well as in Rangpur, Rajshahi, Bogura, Sylhet, Feni, Barishal and Narayanganj.

A new outlet is set to open soon in Khulna's Shibbari Mor. Customers can also shop online for convenient home delivery.