Samsung among world’s top 5 brands for sixth straight year

Samsung Electronics has once again been recognised among the top five global brands for the sixth consecutive year, according to Interbrand, a leading global brand consultancy.

Samsung's brand value rose to US$90.5 billion, reaffirming its position as the only Asian company to remain within the top five since 2020.

Interbrand credited Samsung's performance to its continued AI-driven innovation across all business divisions under the vision 'Innovation for All', which aims to make artificial intelligence accessible to customers worldwide.

In consumer electronics, Samsung has strengthened its market leadership through category-specific AI solutions. Features such as Vision AI in TVs are transforming the viewing experience with personalised picture and sound enhancement, while Bespoke AI in home appliances brings energy efficiency, intuitive usability and design flexibility to products like refrigerators and washing machines.

Both innovations are integrated with SmartThings, Samsung's connected-home platform, which enables users to manage multiple devices seamlessly through one ecosystem.

Samsung has also expanded its mobile leadership through Galaxy AI, targeting deployment on 400 million devices by the end of the year. The company's open collaboration with global partners and Samsung Knox security platform further enhances personalised and secure AI experiences.

Commenting on the achievement, Shahriar Bin Lutfor, Director and Head of Business, Samsung Consumer Electronics Bangladesh, said: 'At Samsung, we are committed to bringing state-of-the-art AI technology to Bangladesh to improve everyday life. This recognition reinforces our dedication to making innovation more accessible and meaningful for our consumers.'

Interbrand's Best Global Brands rankings are based on financial performance, brand influence and competitive strength, and are regarded as one of the world's most credible assessments of brand value.