Premier Bank unveils bancassurance services

Premier Bank PLC proudly inaugurated its Bancassurance business at a grand ceremony held in its Head Office. This initiative heralds a new chapter in the Bank's enduring commitment to serve its customers with integrated financial solutions—uniting the worlds of banking and insurance through strategic partnerships with Life Insurance Corporation (LIC) of Bangladesh and Pragati Insurance Limited.
The event was graced by Mohammad Abu Jafar, Managing Director and CEO of The Premier Bank PLC, who, as the chief guest, illuminated the path ahead with a vision to strengthen the Bank's role as a comprehensive financial partner. Special guests Syed Nowsher Ali, Additional Managing Director of the Bank; Saswata Ray, Managing Director and CEO of LIC Bangladesh; and Papia Rahman, Deputy Managing Director of Pragati Insurance Limited, joined in this celebration of collaboration and innovation.
Among the dignitaries present were Fahim Ahmad Ashraf, SEVP and Head of ICC Division; Shamim Murshed, SEVP and Head of Consumer Banking Division; Mohammad Al-Amin, SEVP and Head of CRM; Md. Ahsan Ul Alam, SEVP and Head of Agent Banking Division; Md. Tareq Uddin, EVP and Head of Brand Marketing & PR Division; Abu Md. Sabbir Hassan Chowdhury, EVP and Head of IT Division; Mohammad Ishrat Hossain Khan, EVP and Head of Islamic Banking Division; Mohammad Akram Hossain, FCS, Company Secretary; and Mr. Nurul Alam, Head of Bancassurance at The Premier Bank PLC.
Mohammad Abu Jafar reiterated the Bank's steadfast dedication to crafting a resilient Bancassurance platform, one that will bring customers a seamless gateway to both life and non-life insurance products—accessible directly through the Bank's widespread branch network. This integration promises not only convenience but also professional guidance and smooth claims handling, reflecting the Bank's pledge to deliver superior value at every step.
This strategic milestone resonates beyond a mere business launch; it embodies a harmonious fusion of banking and insurance, enriching the financial landscape of Bangladesh. By blending tradition with innovation, The Premier Bank PLC offers a future where customers enjoy holistic financial protection—effortlessly and with trust.