MyPrime: Banking at Your Fingertips

For years, banking meant long queues, stacks of paperwork, and fixed operating hours. Whether it was paying utility bills, transferring money, or opening a savings account, traditional banking required time, patience, and frequent visits to bank branches. 

However, with the rapid advancement of technology, digital banking has revolutionised financial transactions, making life more convenient than ever. Leading this transformation in Bangladesh is 'MyPrime,' a cutting-edge mobile banking app developed by Prime Bank.

In today's fast-paced world, people rely on their smartphones for almost everything; from ordering groceries to booking flights. Banking is no exception. With MyPrime, transactions have become as effortless as sending a text message.

Take Kawsar Ahmed, for instance, a private-sector employee who once had to visit multiple bank branches just to pay household bills and his children's school fees. 

"Before, I had to take time off work, stand in long queues, and ensure I reached the bank within office hours," he recalls. "But ever since I started using MyPrime, everything has changed. Now, I can complete all my payments in just a few taps on my phone."

Kawsar first heard about MyPrime from a colleague after opening a salary account with Prime Bank. Since then, he has used the app for almost all his banking needs—paying utility bills, sending money to his parents, and managing savings through Fixed Deposit Receipts (FDR) and Deposit Pension Schemes (DPS). What once took hours now takes mere seconds.

A one-stop solution for all banking needs

Since its launch, MyPrime has firmly gained traction among customers, thanks to its comprehensive range of services. According to December 2024 statistics, nearly 250,000 active customers are using the app with an impressive 50% increase from the previous year. 

The transaction volume through MyPrime also reflects its growing popularity, with transactions worth approximately 9,000 crore BDT recorded in 2024 which is almost double that of 2023.

So, what makes MyPrime so appealing? The answer lies in its user-friendly features that allow customers to handle all their banking needs in one place. 

Users can transfer funds to other banks via NPSB, BEFTN, and RTGS, top up their mobile balance instantly, and even transfer money from their bank account to mobile financial services like bKash and Nagad. 

Additionally, MyPrime enables users to pay utility bills for DPDC and DESCO and tuition fees for major institutions like BRAC University, Prime Asia University, and BUET.

For those using credit cards, MyPrime provides seamless bill payment options, including paying off Prime Bank card bills as well as credit card bills from other banks. It also facilitates MetLife insurance premium payments and allows purchases from Bangla QR merchants and over 8,000 online platforms.

The MyPrime app is more than just a transaction platform - it is a complete digital banking solution. Customers can check their account balance at a glance, request new chequebooks, stop cheque payments, and send Positive Pay Instructions, all without stepping into a bank branch.

One of the app's standout features is its secure and fast biometric sign-in, which allows users to access their accounts using fingerprint or facial recognition. It also provides a detailed overview of accounts, credit cards, deposits, and loans in a single dashboard, giving users full control over their finances.

Moreover, MyPrime offers an option to apply for loans digitally, removing the hassle of traditional paperwork. Customers can also open FDR and DPS accounts instantly through the app, making savings and investments more accessible than ever before.

Prime Bank officials acknowledge that digital banking is the future and are committed to continuously upgrading MyPrime to meet evolving customer needs.

"Prime Bank is committed to enhancing customer service through continuous digital innovation," said Joarder Tanvir Faisal, EVP, Head of Cards and Retail Asset of Prime Bank PLC. 

He also expressed that, "As part of this commitment, we are offering digital banking services through the MyPrime app. Customers can enjoy all types of banking facilities within a single app. By integrating lifestyle services with banking solutions, MyPrime has become an integral part of customers' daily lives. To meet new customer demands and enhance their experience, we will be introducing exciting new features in the MyPrime app in the future."

This commitment to innovation is reflected in the app's live chat feature, which provides real-time assistance for customer queries. Additionally, MyPrime's profile management feature allows users to customise their banking preferences with ease.

With more people embracing digital banking, apps like MyPrime are paving the way for a cashless future in Bangladesh. The convenience of having a fully functional bank in one's pocket is transforming financial habits, encouraging more individuals to opt for digital transactions instead of traditional cash dealings.

Kawsar, like many others, sees MyPrime as an essential part of his daily routine. "It's not just about convenience—it's about peace of mind. I no longer have to worry about missing bill deadlines or standing in long queues. My banking needs are just a few taps away."

As technology continues to reshape the financial sector, Prime Bank's MyPrime is setting a benchmark for digital banking in Bangladesh. With its expanding range of services and commitment to customer satisfaction, MyPrime is proving that the future of banking is not at a branch—it is in the palm of your hand.