MICLO appoints Habib Wahid as brand ambassador

Popular Bangladeshi fashion brand MICLO Bangladesh Ltd has officially announced renowned musician Habib Wahid as its new brand ambassador.

The announcement was made at a press conference held on Sunday, 25 January, at a five-star hotel in the capital.

Habib Wahid attended the event as chief guest, alongside MICLO Bangladesh Ltd Director AHM Ariful Kabir, Head of Marketing Yasir Sabab, and other senior officials of the company.

Speaking at the event, Habib Wahid said, "When MICLO first approached me to become their brand ambassador, I immediately felt that the brand matched my personality and style. MICLO focuses on casual and comfortable clothing, which I personally prefer in my daily life. I hope my fans will also enjoy this partnership."

AHM Ariful Kabir said MICLO has consistently prioritised quality, comfort, and modern fashion. He added that Habib Wahid's creativity, personality, and strong connection with young consumers align closely with the brand's philosophy.

He further said that from this year, MICLO will introduce a range of new designs and functional products to the market, maintaining a strong focus on customer needs. "MICLO means there is always the promise of something extra for customers," he said.

Meanwhile, Yasir Sabab said Habib Wahid represents individuality and effortless style, which reflect MICLO's core brand values. He said the partnership marks the beginning of a new and exciting chapter for the brand.

MICLO Bangladesh Ltd also said the collaboration is expected to bring fresh energy and creativity to the brand, further strengthening its position as a modern lifestyle label focused on comfortable, simple, and everyday wear.