Lotto launches eid collection, nationwide festive campaign

Lotto, the Italian sports and lifestyle brand, has rolled out its latest Eid campaign, 'Eid Style Jombe Lotto er Songe', together with a new festive collection nationwide ahead of Eid-ul-Fitr.

The collection features sports sneakers, running shoes, slip-ons, sandals, slides, polo shirts and lifestyle T-shirts for men and women, blending contemporary design, comfort and international trends.

Lotto Bangladesh has introduced Easy Fit technology with Adapto Memory Foam Insole, designed to deliver enhanced cushioning and long-lasting comfort for extended wear.

The memory foam adapts to the natural shape of the foot, helping preserve the footbed structure and reduce fatigue during prolonged use, according to the company.

The footwear is equipped with Boost outsole technology, which the company claims enhances comfort and energy return, catering to both marathon runners and everyday joggers.

Additionally, the products use breathable mesh fabric to improve airflow and comfort in warm weather. This material is intended to reduce odour build-up, support foot hygiene and minimise the risk of skin irritation.

Easy Fit technology is designed to make shoes easier to put on and remove without bending, enhancing everyday convenience, according to the company.

Lotto has operated in Bangladesh for several years in the sports and lifestyle segment, supporting football and youth sports development. The new Eid collection, the company said, underscores international quality standards, comfort, performance and contemporary design.

Targeting younger consumers, including Gen-Z, Lotto Bangladesh is launching fresh designs and quality products aligned with global fashion trends. Special discounts are available at outlets nationwide as part of the campaign.

Lotto's long-term goal is to make its products more accessible to households nationwide and reinforce its position as a leading sporty lifestyle brand in Bangladesh, the company said.