A look back at the SaRa lifestyle journey

SaRa Lifestyle Ltd is a sister concern of Snowtex Group, Bangladesh's largest apparel export-oriented manufacturer. Serving the domestic market through physical outlets and e-commerc. 

SaRa produces high-quality men's, women's, and kids' clothing and lifestyle accessories. With a vision for global expansion, SaRa continues to build on Snowtex's legacy of excellence.

Established in 2018 by visionary entrepreneur Mr S M  Khaled, Sara Lifestyle began its journey with a single outlet in Mirpur, Dhaka. The brand quickly gained recognition for its unique blend of modern and traditional apparel, offering something for everyone. Today, SaRa Lifestyle is a symbol of style and sophistication across Bangladesh. The company operates eight outlets in Dhaka City and seven in key locations outside Dhaka, including Rangpur, Rajshahi, Bogura, Sylhet, Feni, Narayanganj, and Barishal. A new outlet in Khulna is in progress, reflecting SaRa's commitment to expanding its presence nationwide. With plans to open more outlets nationwide, SaRa Lifestyle continues to bring its innovative designs and quality products closer to customers everywhere.

Now operating as a private limited company with its registered office in the Mirpur Commercial Area and a corporate office at Mirpur DOHS, Dhaka. SaRa Lifestyle Ltd has established itself as a virtual and physical sales leader. The company's excellence has been recognised with several prestigious accolades, including being awarded as the 2nd highest VAT payer at the Dhaka International Trade Fair (DITF) and receiving the Highest VAT Payer Award in the Business Sector for the Income Year 2021-2022 from the National Board of Revenue (NBR).

The company boasts a strong digital presence, with over 2 million Facebook followers and more than 1.5 million monthly website visitors through Google, reflecting its popularity and customer trust. Behind this success is a dedicated team of over 580 employees working tirelessly to ensure the highest quality, service, and innovation standards.

SaRa Lifestyle Ltd. offers convenient services such as online shopping, e-commerce, and F-commerce, ensuring customers have a seamless online and in-store shopping experience.

SaRa Lifestyle Ltd. offers a wide range of products, including clothing and accessories for men, women, and children.

Moreover, their marketplace features an impressive variety of items, such as bags and luggage, watches, footwear, health and beauty products, home décor, handicrafts, sports and fitness equipment, and home appliances. SaRa's commitment to quality and variety ensures customers can find everything they need under one roof.