ELF Lubricants and Chery’s premium SUVs make grand debut in Bangladesh

Asian Petroleum Limited and Asian Motorspex Limited marked a significant milestone in Bangladesh's automotive sector with the grand launch of ELF Lubricants and two premium SUV models from Chery—Tiggo 8 Pro and Tiggo Cross. The event, held at the Grand Ballroom of Radisson Blu Dhaka Water Garden, drew leading industry figures, automobile enthusiasts, and special guests for an evening celebrating innovation, performance, and luxury.

The launch introduced ELF Lubricants, a globally acclaimed French brand under TotalEnergies, to the Bangladeshi market. Simultaneously, Chery Bangladesh unveiled two of its most anticipated vehicles, reinforcing its commitment to delivering global quality to local roads.

National cricket icon Tamim Iqbal Khan, Brand Ambassador for Chery Bangladesh and Key Opinion Leader for ELF Lubricants, expressed his enthusiasm: "The Tiggo 8 Pro impressed me with its tech and comfort. It's amazing to see a brand like Chery enter the Bangladeshi market with such high-quality offerings. I'm proud to be part of this journey with Asian Holdings. ELF Lubricant is just as impressive—automobile health is a big concern for car and motorbike owners, and having a world-renowned and trusted brand puts our minds at ease."

Ranked fourth globally, ELF Lubricants carries a motorsport legacy of more than 136 Formula 1 victories and collaborations with Alpine Renault, CF Motors, and Royal Enfield. The brand is backed by an annual research and development investment of $1 billion, ensuring consistent innovation and high-performance formulations.

Dewan Shajedur Rahman, Managing Director of ELF Bangladesh, said, "ELF is not just a product—it's a legacy. Given our country's tropical climate and congested roads, ELF's advanced formulations will offer durability and reliability like never before. From cars and motorbikes to buses, trucks and CNGs, this lubricant ensures lasting vehicle health."

Kosuke Yoshida, Director of Asian Holdings, added, "With this launch, we are introducing not just vehicles, but a new lifestyle. Chery is ready to compete at the highest level in Bangladesh, offering customers global technology tailored for local needs."

Chery's New Offerings

Tiggo 8 Pro 1.6T: This flagship SUV features a 195 BHP turbocharged petrol engine, a luxurious interior with vegan leather seats, a panoramic sunroof, and a suite of cutting-edge safety technologies including nine airbags and a 360-degree camera system. Tech-savvy users will appreciate the dual 12.3" curved displays, wireless Apple CarPlay and Android Auto, and a SONY premium sound system. With elegant colours such as Pearl White and Aurora Green, the Tiggo 8 Pro redefines expectations in the premium SUV category.

Tiggo Cross: A compact SUV built for the urban lifestyle, the Tiggo Cross is powered by a 1.5L turbocharged engine delivering 145 BHP. Key features include a dual-zone climate control system, a 10.25" touchscreen display, adaptive cruise control, blind spot detection, and a 360° camera. With its bold design and well-rounded performance, the Tiggo Cross is ideal for modern Bangladeshi drivers seeking both comfort and practicality.