ELF launches application marking first year in Bangladesh
Asian Petroleum Ltd, the exclusive distributor of ELF Lubricants in Bangladesh, marked the brand's first anniversary in the country by launching the ELF App—a digital platform designed to enhance the customer experience and optimise service delivery.
The anniversary celebration took place at Japan Parts in Tejgaon Industrial Area on Saturday, attracting industry leaders, dealers, retailers, and business partners, the company stated in a press release.
Since entering the Bangladesh market, ELF has established itself as a high-performance engine oil brand, focusing on advanced engine protection and premium automotive lubrication technology.
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At the event, Kazi Tahmid Hossain, marketing lead, highlighted ELF's progress in Bangladesh. He reaffirmed the brand's commitment to expanding its footprint through customer-centric initiatives and quality products.
Serajul Mahmud Choudhury, business lead, noted that ELF recorded strong growth in its first year, fueled by active customer engagement, motorsport-driven branding, and performance-focused communications.
"Our vision is to position ELF as a market leader in the lubricant industry by delivering innovative solutions and maintaining a performance-centric approach," he said.
The newly introduced ELF App is set to deepen user engagement by offering product authentication, reward-driven features, and efficient access to lubrication guides.
The ceremony concluded with a networking session. There was also a presentation outlining the brand's future roadmap for the Bangladesh market.
