EBL, BBDN celebrate women’s digital marketing graduation

Eastern Bank PLC (EBL) and the Bangladesh Business & Disability Network (BBDN) have celebrated the graduation of 15 women with disabilities from a digital marketing training programme.

The certificate presentation ceremony was held at the Skill Jobs office, with representatives from EBL, BBDN, Skill Jobs and B-SCAN in attendance.

The programme was designed to equip women with disabilities with market-relevant digital skills and prepare them for employment opportunities in the evolving digital economy. Ahead of the training, BBDN conducted a sensitisation workshop for Skill Jobs instructors to ensure an inclusive learning environment. In collaboration with B-SCAN, participants were identified, assessed and enrolled. The programme also provided reasonable adjustments such as sign language interpretation and transport allowances to ensure equal participation.

Ziaul Karim, Head of Communications and External Affairs at EBL, said: "If we want to prosper as a society, we must prosper together. Excluding people with disabilities is not an option. This initiative is a small but meaningful step, and we are committed to doing much more."

Aziza Ahmed, Director of Operations at BBDN, added: "The graduates of this training are ready to contribute their skills and energy to the digital economy. Women with disabilities face multiple layers of marginalisation, yet they hold immense untapped talent. We thank EBL for supporting this initiative and call on others in the private sector to create more pathways for women with disabilities to thrive and lead."

Graduate Sangita Ghosh, who has a hearing and speech disability, shared: "I want to use the knowledge gained from this digital marketing training to promote my online dance tutorial channel and expand my reach through social media."

This initiative demonstrates how focused collaboration can break down barriers and empower women with disabilities to actively participate and lead in the evolving digital world.