DX Group to bring Hyundai appliances in Bangladesh

Hyundai, the leading business conglomerate from South Korea, is entering Bangladesh's consumer electronics and white goods market through DX Group, which distributes Hyundai-branded products.
This arrangement has been signed between DX Group and GBES Asia Limited, Hong Kong, the official licensee of Hyundai-branded consumer electronic products and home and kitchen appliances in Bangladesh.
Mr Sunil Batra, Group MD of GBES Asia Limited, and Mr Dewan Kanon, Founder and CEO of DX Group, recently signed the agreement.
Mr Batra and Mr Kanon jointly announced the launch of the Hyundai Inverter Air conditioner range, followed by Kitchen appliances, washing machines, refrigerators, and LED televisions.
While commenting on the partnership, Mr Batra remarked, "We have been operating in this market for over a decade. We are excited about the market potential and believe that a partner like DX Group, with its proven track record, will strengthen our market position in the coming years.
The Bangladesh market for consumer durables is on the rise, attracting the attention of global brands. "We are proud to have Hyundai beside us and are committed to bringing quality products to our customers in Bangladesh," stated Mr. Dewan, Founder and CEO of DX Group.
Hyundai products will be available at all the leading retail outlets, including chain stores and online shops nationwide.