Daraz BD enhances brand growth via choice supply chain

Daraz Bangladesh, the country's leading e-commerce marketplace, successfully hosted Brand Meet 2025. The event brought together 20 major brand partners to share Daraz's latest supply chain solution, Choice.

It highlighted Daraz's commitment to strengthening supply chain capabilities and supporting brand growth through faster deliveries, enhanced brand visibility, and optimised fulfilment solutions.

Earlier this year, Daraz introduced Choice, a game-changing shopping channel with an exciting selection of over 4,000 hand-picked, top-rated products at competitive prices, backed by exclusive deals and enhanced logistics support.

While quickly gaining traction among consumers, Choice has proven to supercharge business growth for brands and sellers that joined the Program, driving twice the traffic and sales uplift for participating brands. Its priority marketing placements and exclusive promotions help maximise visibility and conversions. For instance, the exclusive Free Gift feature has helped bring 30% more buyer penetration.

Furthermore, Choice boasts an industry-leading single-warehouse model. Its centrally managed warehouse and optimised logistics network ensure 30% faster deliveries and improved brand cost efficiency.

Ben Yi, Managing Director of Daraz Bangladesh, shared at the event, "Daraz is committed to continuously investing in optimising our supply chain efficiency to unlock greater growth opportunities for our sellers and brands. Through enhanced visibility, priority placement, streamlined inventory management, and direct access to eager customers seeking trusted products, Choice is emerging as a powerful new avenue for growth for our brands."

To recognise outstanding contributions, Daraz awarded its top-performing Choice partners at the event, with Unilever Bangladesh Ltd. as Revenue Champion, Minister Human Care Ltd. as Order Champion, Partex Tissue Ltd. as the First Flagbearer of Choice, Marico Bangladesh Ltd. as Revenue Growth Champion, and Reckitt Benckiser (Bangladesh) PLC as Order Growth Champion.

The event concluded with an Iftar and Dinner, celebrating shared success and reinforcing Daraz's commitment to long-term brand partnerships.