City Group rolls out tutti twist campaign across Dhaka

City Group's newly launched Tutti Twist Chewing Gum has rolled out a vibrant on-ground campaign across Dhaka, transforming everyday city spots into bursts of colour and fun.

As part of the activation, City Group distributed 1,500 Tutti Twist–branded balloons along with small goodie bags at popular hangout locations, including Gulshan-2, Rabindra Sarobar in Dhanmondi, Shadhinata Chattar (300 Feet), Versity Chattar in Diabari, and Aftabnagar near East West University.

"With Tutti Twist, we wanted to bring something light, colourful and joyful to the streets of Dhaka," said Abu Jafar Mohd Nayeem, director–confectionery at City Group. "This campaign is about more than sampling — it's about creating small, happy moments people can remember and share."

To amplify the experience, several of Bangladesh's most popular digital creators joined the campaign on different days as special guests, including Rakin Absar, Sabnam Faria, Raba Khan, Shoumik and Zohra, and Mumtaheena Toya. They interacted with fans, posed with Tutti Twist balloons, and shared their own moments from the activation.

Everyone who received a Tutti Twist balloon was invited to participate in a special contest by taking a photo with the balloon and joining the campaign, following the instructions shared at the spots. From these participants, two winners will be selected for a trip to Cox's Bazar—turning a cheerful, balloon-filled moment into a memorable beach getaway.

"Young people today connect deeply with experiences," said Kazi Mamunur Rashid, Deputy General Manager – Confectionery at City Group. "A playful balloon, a piece of gum, a fun photo with friends—and now, possibly a beach trip. That is the energy Tutti Twist stands for: playful, light-hearted, and full of pink energy. In the hands of our consumers and influencers, Tutti Twist will represent what it truly means—a sweet break, a playful shake, the pink dot in the middle of a black line."