Chhaya Technologies wins 2025 supernova challenge at GITEX Asia

 Chhaya, a digital insurtech startup serving Bangladeshis at home and abroad, has been crowned the winner of the 2025 Supernova Challenge, the flagship startup competition at Gitex Asia.

Chhaya secured first place and a USD 50,000 prize, rising to the top among standout startups across Asia, Europe and North America.

Organised as part of GITEX Asia—the region's premier technology and innovation expo—the Supernova Challenge brings together emerging startups with breakthrough potential to pitch before a global panel of investors and industry experts. Chhaya's winning pitch showcased its unique solution to a critical and often overlooked problem: the lack of accessible, transparent and hassle-free insurance for everyday Bangladeshis. Its digital micro-insurance platform is already reaching thousands in Bangladesh and expanding to serve Bangladeshi communities worldwide.

The victory at GITEX Asia marks a significant milestone in Chhaya's mission to make insurance simple, inclusive and meaningful for communities traditionally excluded from formal financial services. With this international recognition, the company is preparing to scale its presence within and beyond Bangladesh.

Chhaya is part of the Iterative and Accelerating Asia portfolios and has achieved strong early traction, including regulatory approval in Bangladesh and consistent double-digit monthly growth. Its win at GITEX Asia reflects its current impact and vision to become a global solution provider, starting with Bangladeshis and eventually reaching broader communities worldwide.