BRAC Bank partners with Vision Emporium

BRAC Bank has entered into a partnership with Vision Emporium, the retail chain of RFL Electronics Limited, to encourage customers to adopt energy-efficient home appliances while enjoying exclusive benefits through BRAC Bank credit cards.

As part of the collaboration, BRAC Bank credit cardholders will receive a 15% instant discount on Vision Induction Cookers, Infrared Cookers, and Rice Cookers at Vision Emporium showrooms nationwide. The campaign will run until 31 October 2025.

Induction and infrared cookers are increasingly being recognised as safer, cleaner, and more efficient alternatives to conventional cooking methods. By promoting these appliances, BRAC Bank underscores its commitment to green banking, enabling households to make choices that are both financially smart and environmentally responsible.

Md. Mahiul Islam, Deputy Managing Director and Head of Retail Banking, BRAC Bank, said, "With this partnership, BRAC Bank is helping customers embrace cleaner, energy-efficient cooking while enjoying real financial savings. Making eco-friendly appliances more accessible is a simple but meaningful step toward greener households and a sustainable future."

The partnership agreement was formalised on 8 September 2025 at BRAC Bank's Head Office in Dhaka. Representing BRAC Bank were Sabbir Hossain, Deputy Managing Director and Chief Operating Officer; Md. Mahiul Islam, Deputy Managing Director and Head of Retail Banking; Khairuddin Ahmed, Head of Merchant Acquiring; Md. Ashraful Alam, Head of Alliances; and Nahian Khan, Associate Manager, Alliances.

From Vision Emporium, the event was attended by Murshed Muneem, Chief Marketing Officer, RFL Group; AZM Obayadullah, Head of Marketing, RFL Electronics Limited; and Shafikul Islam, Head of Marketing, RFL Retail Chains.