Banglalink, Green Delta roll out fire and lightning bundle for SMEs
Banglalink, the country's digital operator, has partnered with Green Delta Insurance PLC, Bangladesh's largest private non-life insurance company, to launch the nation's first-ever Fire and Lightning Service Bundle for SME customers in the telecom industry.
The bundle combines Banglalink's voice and data services with insurance coverage against fire- and lightning-related losses, offering small and medium-sized enterprises (SMEs) and entrepreneurs a unique combination of reliable connectivity and financial security. Designed to be both accessible and affordable, the service addresses two critical needs of SMEs in one package: staying connected and staying protected.
The launching event was held recently at Tiger's Den, Banglalink's corporate headquarters.
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Speaking at the launch, Muhammad Abdul Hai, B2B marketing and new business director at Banglalink, said: "At Banglalink, we believe staying connected and staying protected are equally essential for today's businesses. This partnership with Green Delta enables SMEs to safeguard their future against risks such as fire and lightning, while maintaining seamless connectivity to their customers and communities. Our mission is clear: to empower every consumer, business, and especially the youth to thrive in a digital world, powered by our DO1440 strategy. It's about creating opportunities every minute of every day, while ensuring protection for our valued customers — because being customer-first is at the heart of Banglalink."
Green Delta's additional managing director, Syed Moinuddin Ahmed, added: "The partnership is the first of its kind in the telco industry, enabling small business owners to have the protection of fire insurance against unforeseen accidents. We believe this partnership will play a vital role in setting a precedent for building a financially sustainable and inclusive society in the long run."
The new bundle is available nationwide for Banglalink SME customers and can be activated through the MyBL Super App, or via recharge.
Senior officials from both organisations attended the launch. From Banglalink, CEO Johan Buse, Deputy CEO Jahrat Adib Chowdhury, Chief Digital Officer Golam Kibria, Deputy Director of Digital Financial Services Rasheda Sultana, Head of B2B Product and Marketing Raffee E. Mahbub, SME Product Senior Manager Muhammad Muid Hasnat, and B2B Analytics and CVM Manager Sheikh Istiaq Shahid were present.
From Green Delta Insurance, the managing director, Farzanah Chowdhury, the additional managing director, Syed Moinuddin Ahmed, the senior vice-president of digital business, Foisal Abdullah Al Kamal, the deputy manager of digital product, Md Mominul Islam, and the deputy manager of campaign and partnership, Fabiha Parveen, attended.
