AMA COFFEE : 2025’s Most Emerging Brand

AMA Coffee has been awarded the "Most Emerging Brand of Bangladesh 2025" for its consistent and exceptional growth in brand strength.

The award was conferred in recognition of AMA Coffee's steepest rise in the Brand Equity Index over consecutive assessments, reflecting strong consumer acceptance, trust, and rapid market expansion.

Coffee consumption continues to rise across Bangladesh among young consumers and professionals. Since its launch in 2021 by Abul Khair Group, AMA Coffee has played an active role in shaping the country's evolving coffee culture and has built a strong market presence within a short span of time.

A key strength of AMA Coffee is its Brazilian coffee blend, crafted in line with international quality standards. Driven by strong appeal among the younger generation, the brand has emerged as an influential name in Bangladesh's coffee import market within just three years.

The award was presented at the 17th Best Brand Award 2025, organised by Bangladesh Brand Forum. The selection was based on a nationwide consumer study conducted by nSearch Limited, covering urban and rural areas across all eight divisions of Bangladesh and involving interviews with 12,400 respondents with equal gender representation.