Instagram launches food ordering option in Bangladesh

Instagram has introduced a food ordering and delivery option for its users in Bangladesh in order to help small businesses stay afloat amid this pandemic.

The service has been operating in Pakistan and Sri Lanka since April 25, according to a press release issued on Monday.

"For many small businesses right now, we know that every sale helps," said Kaylie Smith, head of market operations at Instagram APAC. "We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis."

Smith explained that this new tool would make it easier for people to order food for delivery from small businesses on Instagram.

To avail this service, the enterprises have to activate the "Order Food" button on their Instagram profile by adding their delivery partner link in "Settings," under the "Action Buttons."

Businesses can also add an "Order Food" sticker to their Instagram Stories, which is now available in their stories tray.

Customers have to tap on the "Stories" sticker or profile button of their preferred eatery and will be taken to the food order platform to complete their purchase. They can also reshare the stickers on their own profile to encourage their followers to support the small business.

Instagram stated more tools will be introduced in the upcoming weeks to support different types of small businesses in Bangladesh, Pakistan and Sri Lanka.