Honda launches first motorcycle designed for Bangladesh | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Thursday
June 12, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
THURSDAY, JUNE 12, 2025
Honda launches first motorcycle designed for Bangladesh

Corporates

TBS Report
25 December, 2020, 09:45 am
Last modified: 25 December, 2020, 09:49 am

Related News

  • UK crime agency now freezes assets of ex-land minister Saifuzzaman: AJ
  • Dhaka South conducts key meetings at Wasa Bhaban as Nagar Bhaban remains locked
  • British Business Secretary Jonathan Reynolds meets CA Yunus
  • 7 children and teens drown in separate incidents across 5 districts
  • Dhaka South to double insecticide spraying to prevent Aedes

Honda launches first motorcycle designed for Bangladesh

With the new commuter motorcycle -- Dream 110 -- Bangladesh Honda Private Limited enters the next level of local manufacturing technically called ‘category one’

TBS Report
25 December, 2020, 09:45 am
Last modified: 25 December, 2020, 09:49 am
Honda launches first motorcycle designed for Bangladesh

On the occasion of achieving a two-lakh milestone in terms of manufacture and sale, Honda launched its first-ever motorcycle model exclusively designed for the growing market in Bangladesh.

With the new commuter motorcycle -- Dream 110 -- Bangladesh Honda Private Limited enters the next level of local manufacturing technically called 'category one'.

The manufacture of category one includes building motorcycle frame, swing arms and other structural parts out of steel tubes and sheets instead of merely welding the imported pre-shaped components and also engine assembling.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The new mode of manufacturing reduces the total tax and duty burden for the 'Dream 110' to 49% from 57%, which is applicable for manufacturing Honda's category two vehicles.

An increased effort and investment for localisation helped the world's top motorcycle maker lower the price tag for 'Dream 110' to Tk89,900.

The company officials believe that the latest edition to Honda fleet that covers 100 CC to 165 CC models offers a great value for money to Bangladeshi commuters along with Honda's world famous reliability.

Honda's research and development wing reduced the seat height of Dream 110's predecessor Dream Neo, modified its suspension set up so that it fits best for Bangladesh's mass riders and absorbs shocks on any rough terrain across the country.

In the launching ceremony in its factory premise at Munshiganj's A Monem Economic Zone on Wednesday, Honda officials expected that people will find 'Dream 110' as the best motorcycle in its class in terms of design, comfort and control, fuel economy, and of course the engine performance.

Honda also included Livo, another 110 CC Honda model, in its category one manufacturing line while Livo costs a little more than that of the Dream.

Honda's founder Soichiro Honda always dreamt of an affordable mobility for people, and the company in Bangladesh is also working to reduce the price of its motorcycles.

When the Dream 110's predecessor Dream Neo was imported as completely built units (CBU), it used to cost a customer more than Tk1.4 lakh, even four years ago.

Bangladesh Honda gradually localised its production and now the price came down by nearly 40% and the company will be trying to make motorcycles more affordable, said officials.

To this end, the company needs further investments on top of its already invested Tk360 crore in its 2013 joint venture with Bangladesh government. 

The production volume is important for viability of the needed investments and also the company needs some fine tuning in duty structures to reduce its cost and price as well, said Honda Bangladesh's Managing Director and Chief Executive Officer Himihiko Katsuki.

He also said that policy consistency is important for the investors.

Naresh Kumar Rattan, senior vice-president of Bangladesh Honda, said his company is selling around 60 thousand motorcycles a year to occupy 12% of the Bangladesh market.

In recent years, Honda is growing faster than its industry contenders and eyes more growth because of its competitive offer in 100-110 CC segment, which accounts for 42% of the local market demand, he added.

Since inception in 2013 with an assembly shed in Gazipur, the company took 64 months to sell its first one lakh motorcycles when the annual industry sale was around two lakh units.

Localisation and price reduction helped the market grow to over 5 lakh units a year and the company sold its next one lakh units in 23 months.

At the launching ceremony Bangladesh Honda's Chief Production Officer Shoichi Satoh, Head of Finance and Commercial Shah Muhammad Ashequr Rahman, FCA, National Sales Manager Omar Islam, Head of Marketing and Promotions Gias Uddin Sajeeb spoke to the media.

Honda / motorcycle / Bangladesh

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Keir Starmer declines to meet CA Yunus: FT report
    Keir Starmer declines to meet CA Yunus: FT report
  • Saifuzzaman Chowdhury. Photo: Collected
    UK crime agency now freezes assets of ex-land minister Saifuzzaman: AJ
  • Chief Adviser Muhammad Yunus speaks at the Chatham House in London on 11 June 2025. Photo: CA Press Wing
    No desire to be part of next elected govt: CA Yunus

MOST VIEWED

  • Illustration: Duniya Jahan/ TBS
    Forget Katy Perry, here’s Bangladesh’s Ruthba Yasmin shooting for the moon
  • A file photo of Bangladesh Bank Governor Dr Ahsan H Mansur. Photo: Collected
    'I have no relation with this': Ahsan Mansur debunks Joy’s allegations over daughter’s Dubai flat
  • Faiz Ahmad Tayeb. Photo: BSS
    Import duty on raw materials for e-bikes, lithium batteries reduced from 80% to 1% in some cases: Faiz Taiyeb
  • File photo of ex-prime minister Sheikh Hasina and her son Sajeeb Wazed Joy. Photo: Collected
    Joy spends Eid with Hasina in India: Indian media
  • Mercantile Bank withholds dividend amid Tk1,700cr provision shortfall
    Mercantile Bank withholds dividend amid Tk1,700cr provision shortfall
  • Shakil Ahmed. Photo: Collected
    DU student allegedly hangs himself following threats over old derogatory comment about Prophet on Facebook

Related News

  • UK crime agency now freezes assets of ex-land minister Saifuzzaman: AJ
  • Dhaka South conducts key meetings at Wasa Bhaban as Nagar Bhaban remains locked
  • British Business Secretary Jonathan Reynolds meets CA Yunus
  • 7 children and teens drown in separate incidents across 5 districts
  • Dhaka South to double insecticide spraying to prevent Aedes

Features

Among pet birds in the country, lovebirds are the most common, and they are also the most numerous in the haat. Photo: Junayet Rashel

Where feathers meet fortune: How a small pigeon stall became Dhaka’s premiere bird market

13h | Panorama
Illustration: Duniya Jahan/ TBS

Forget Katy Perry, here’s Bangladesh’s Ruthba Yasmin shooting for the moon

1d | Features
File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar

Dhaka: The city we never want to return to, but always do

2d | Features
Photo collage shows political posters in Bagerhat. Photos: Jannatul Naym Pieal

From Sheikh Dynasty to sibling rivalry: Bagerhat signals a turning tide in local politics

4d | Bangladesh

More Videos from TBS

Why is Omicron XBB more contagious?

Why is Omicron XBB more contagious?

9h | TBS Stories
What did Dr. Yunus say at the Chatham House Dialogue in London?

What did Dr. Yunus say at the Chatham House Dialogue in London?

10h | TBS Today
News of The Day, 11 JUNE 2025

News of The Day, 11 JUNE 2025

11h | TBS News of the day
WB predicts worst decade for global growth since 60s

WB predicts worst decade for global growth since 60s

13h | TBS Stories
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net