Coca-Cola Bangladesh launches new campaign to celebrate togetherness | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Get the Paper
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Tuesday
July 22, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Get the Paper
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
TUESDAY, JULY 22, 2025
Coca-Cola Bangladesh launches new campaign to celebrate togetherness

Corporates

TBS Report
31 December, 2020, 02:25 pm
Last modified: 31 December, 2020, 02:29 pm

Related News

  • Trump says Coca-Cola agreed to use real cane sugar in US
  • 4 detained for reportedly threatening Coca-Cola dealer in N'ganj godown
  • Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
  • Binimoy: How a state-funded digital platform was turned into a private profit machine
  • Why are people so mad at Coca-Cola?

Coca-Cola Bangladesh launches new campaign to celebrate togetherness

New campaign encourages people to create moments of happiness that comes from pairing meals with a Coke

TBS Report
31 December, 2020, 02:25 pm
Last modified: 31 December, 2020, 02:29 pm
A Coca-Cola logo is pictured during an event in Paris, France, March 21, 2019/ Reuters
A Coca-Cola logo is pictured during an event in Paris, France, March 21, 2019/ Reuters

Coca-Cola Bangladesh has unveiled a new campaign with the theme 'Chutirdine Shera Shaade' that accentuates the importance of celebrating daily moments of togetherness with friends and family members.

The integrated campaign includes a thematic communication on TV, an exciting contest on Radio and an engaging 'Friday Lunch Game' on the digital platforms of Coca-Cola Bangladesh, says a press release.

Ajay Bathija, Managing Director of Coca-Cola Bangladesh, said, "Food is an integral part to Coca-Cola's DNA and plays an important role in the culture of Bangladesh. Coke with food is a perfect pairing and with this belief, we have launched a campaign that conveys the spirit of togetherness and celebrates enjoying meals together in a new way. We hope people participate in this campaign and create Coke-and-food rituals of emotion and connections across Bangladesh."

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The campaign theme is based on the brand's motive to delight families by bringing them together over a weekend meal to celebrate the spirit of sharing happiness.

The thrilling quiz contest, 'Friday Lunch Game' on Coca-Cola's digital platforms, requires participants to guess their friend's weekend meal. Winners and first-time Participants of the Friday Lunch Game will have Coca-Cola delivered at their doorsteps.

To further keep consumers engaged with the meal sharing trend, Coca-Cola also brings a month-long radio campaign 'Foorti Shaad e bhora Friday' for the consumers.

The campaign is about participating in a quiz and answering questions. Winners will be picked every week who stand a chance to win special Friday lunch along with a Coke.

Traditionally, Friday meals were always special as this is the one meal the entire family enjoys together at least once a week. However, to practice social distancing during the Covid-19 period, people are getting accustomed to staying at home, giving them the opportunity to spend more time over meals with their loved ones.

Through this campaign, Coca-Cola intends to rekindle people's love for food, encouraging them to increase the frequency of having a great meal together with family amidst the unprecedented/ new normal times.

CocaCola / Coca-Cola Bangladesh / Coca-Cola / Coca Cola / Ajay Bathija / Chutirdine Shera Shaade / Foorti Shaad e bhora Friday / Friday Lunch Game / Quiz show / digital platform

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Photo: Syed Zakir Hossain/TBS
    Students dispersed from Secretariat, now assembling in Stadium Market area
  • Photo: Syed Zakir Hossain/TBS
    Police charge batons, use tear shells to disperse protesters at Secretariat
  • Photo: Collected
    2 advisers, CA press secy leave Milestone School 'through backdoor exit' amid protests

MOST VIEWED

  • Training aircraft crashes at the Diabari campus of Milestone College on 21 July 2025. Photo: Courtesy
    BAF jet crash at Milestone school: At least 20 including children, pilot dead; 171 hospitalised
  • Flight Lieutenant Md Towkir Islam. Photo: Collected
    Pilot tried to avoid disaster by steering crashing jet away from populated area: ISPR
  • An idle luxury: Built at a cost of Tk450 crore, this rest house near Parki Beach in Anwara upazila has stood unused for six months. Perched on the southern bank of the Karnaphuli, the facility now awaits a private lease as the Bridge Division seeks to put it to use. Photo: Md Minhaz Uddin
    Karnaphuli Tunnel’s service area holds tourism promises, but tall order ahead
  • Bangladesh declares one-day state mourning following plane crash on school campus
    Bangladesh declares one-day state mourning following plane crash on school campus
  • 91-day treasury bills rate falls 1.13 percentage points to 10.45% in a week
    91-day treasury bills rate falls 1.13 percentage points to 10.45% in a week
  • Air Force F-7 BJI training aircraft crashes at Milestone College in Uttara
    Air Force F-7 BJI training aircraft crashes at Milestone College in Uttara

Related News

  • Trump says Coca-Cola agreed to use real cane sugar in US
  • 4 detained for reportedly threatening Coca-Cola dealer in N'ganj godown
  • Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
  • Binimoy: How a state-funded digital platform was turned into a private profit machine
  • Why are people so mad at Coca-Cola?

Features

Photo: Mehedi Hasan/TBS

Milestone plane crash: Aggrieved nation left with questions as citizens rally to help

2h | Panorama
Illustration: TBS

Uttara, Jatrabari, Savar and more: The killing fields that ran red with July martyrs’ blood

19h | Panorama
Despite all the adversities, girls from the hill districts are consistently pushing the boundaries to earn repute and make the nation proud. Photos: TBS

Ghagra: Where dreams rise from dust for Bangladesh women's football

1d | Panorama
Photos: Collected

Water-resistant footwear: A splash of style in every step

2d | Brands

More Videos from TBS

No scope for hiding information: Air Force chief

No scope for hiding information: Air Force chief

23m | TBS Today
Students complain about not reporting the exact number of bodies

Students complain about not reporting the exact number of bodies

48m | Videos
Education Secretary to be removed in the face of student protests

Education Secretary to be removed in the face of student protests

53m | TBS News Updates
Law enforcement officers clash with students in front of the Secretariat, sound grenades thrown

Law enforcement officers clash with students in front of the Secretariat, sound grenades thrown

1h | TBS Today
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net